Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). He wrote, “So 9.5

B2B 89

B2B Report Survey Marketing 89

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Request a demo with the Presspage team today - we’d love to show you how our powerful software can take you to the next level!

Corporate 78

Corporate Strategy Communications Storytelling 78

Frederik Vincx

FEBRUARY 16, 2016

This concept has been fundamental to software development for years. In week 1, a multidisciplinary team creates and publishes social media updates based on these initial ideas. In week 2, the team writes blog posts about the content of the most popular updates. This post originally appeared on the Spin Sucks blog.

Software 60

Software Measurement Infographics Meeting 60

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Sites with an active blog Effort required to see results? Guest Blogging Opportunities Who is it best for? But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Sites with an active blog Effort required to see results? Guest Blogging Opportunities Who is it best for? But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

DECEMBER 23, 2022

Instagram Reels and Stories are great ways for companies to jump into a trend with low-production value content that can be created and published quickly to ensure a company is capturing the moment of the trend – which moves quickly on social media.

Instagram 78

Instagram Infographics Trends Software 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It’s also worth pointing out that one in 10 say they don’t consume any vendor content at all.

B2B 113

B2B Consumer Marketing Survey 113

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Jump on now.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

OCTOBER 25, 2023

Imagine we’re a fictitious project management software company called “ProjexFlow.” You may choose to activate content here like: Email newsletters: “How ProjexFlow Helped Transform a Design Startup” Interactive content: Quiz titled “Is Your Agency Ready for Project Management Software?”

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Enter PR software*. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). Unsure how? Source: MarketMuse. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. The dramatic changes have arisen due to the way people are consuming media.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. I never considered this for B2B marketing, but the price point allows for experimentation. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

The Proactive Report

OCTOBER 19, 2015

the “native language” of each platform” Search & research: Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Using blogging software. We need to know: how to write for the web. how to listen.

Communications 100

Communications Training Web Analytics 100

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). Interestingly there were no formal blogs on any of the sites.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53