Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. However, significant publications rank well where ads are typically found all over the page, which can be somewhat confusing.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Technology never sleeps! Tech tools to improve PR performance.

Tools 147

Tools Radio Data Analytics 147

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Media Monitoring: Tracking media mentions to gauge public perception and reach. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors.

Blogging 136

Blogging Writing Engineering Analytics 136

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

NOVEMBER 9, 2021

began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Business Wire traces the use of infographics in earnings announcements back to comic books.

Software 93

Software Banking Technology Data 93

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Public relations. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc). Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? Sure, RSS readers require care and feeding, especially in the beginning, but if maintained well, such readers provide a single dashboard-style view of the publications of the most relevant influencers in your space. Introductory pitches. Relationship building.

Industry 60

Industry Pitching Survey Twitter 60

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. We have to publish excellent content that is of the same standards you’d find in a media publication.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60