Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

Storytelling 230

Storytelling Technology Tools Infographics 230

Landis PR

JULY 5, 2022

Here are samples of some of the rest of the highlights that stood out in the surveys: The fight against “fake news” was the biggest challenge for journalism in the last year. Cision respondents said Facebook is the most used platform for professional reasons, followed by Twitter. Muck Rack State of Journalism Report.

Survey 52

Survey Media Pitching Study 52

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Big companies do the Twitter; dabble with the rest. No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 117

Social Media Study Blogging Company 117

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. That’s what I did with my recent post, “ If Twitter Removes Character Limit, How Will Marketers Benefit? You do that by first creating really awesome content, and then sharing it the right way.

Writing 120

Writing Viral Infographics Blogging 120

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Another 11% said the phone was fine and 13% said Twitter. Reporters say Twitter tops Facebook. 1% said SnapChat. Reporters review business social media profiles.

Survey 76

Survey Media Relations Report Media 76

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Check out this infographic for a helpful checklist! Follow her on Twitter: @jenlawhead. You’re looking for two things: the sentiment of their latest coverage and any red flags that may suggest a rocky interview ahead.

Interviews 120

Interviews How To Media Infographics 120

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. T-Swizzle has 64.9 But where to start?

Social Media 120

Social Media Strategy Media Facebook 120

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’

Reddit 120

Reddit Social Media Pitching Comparison 120

Buzzstream

FEBRUARY 3, 2021

Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. Take sporadic breaks throughout the day to scroll through #JournoRequest on Twitter to see if any of these are relevant to your client. Infographics. Or, setting up a column in TweetDeck to monitor client keywords.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 19, 2017

The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Follow him on Twitter @nbell94102. About Us page. New images.

Communications 69

Communications How To Telecommunications Employee 69

PRSay

JUNE 11, 2021

First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 9) Twitter is the social network of most value to reporters. Most people find independent journalism and earned media to be the most credible source of information.

Marketing 78

Marketing Publicity Survey Study 78

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Follow Team Geben on Twitter for more articles and resources throughout the week. Mashable’s Branded Content Editor Talks Pitching. A Lesson in Rebranding From Monica Lewinsky.

Case Study 44

Case Study Infographics YouTube Pitching 44

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

FEBRUARY 24, 2015

For now, these ads, on Twitter and Facebook, tend to be less expensive and are more apt to catch the intended audience on “in-between time.” If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. Google for example, is beginning to penalize sites that are not mobile friendly.

Mobile 60

Mobile Study Marketing Survey 60

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters. First, Writing Skills. Bonus tip: most employers will check you out on social media.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Think: A simple infographic about you). Include links to online profiles, such as LinkedIn and Twitter. Here are some of the elements we look for: 1. Real-world experience beyond the classroom.

Agency 48

Agency Real Estate Social Media Writing 48

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. And, so Twitter, Instagram, they’re coming up with their audio-only type things.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JUNE 4, 2016

Twitter still runs on the basic assumption that 140 characters is enough to broadcast your message and the new rules make it a little easier. This platform is more about a visual journal of sorts. Infographics are your key language elements here. Follow us on Twitter. This image was created to highlight some key points.

Social Media 100

Social Media Media Infographics Pinterest 100

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. You can download the full infographic of the 15 skills here. Follow me on Twitter. Rob Six, Senior Vice President of Corporate Communications, Roll International. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100