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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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9 Ways To Up Your PR Game

Onclusive

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

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How to Ace a Last-Minute Media Interview

Cision

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Check out this infographic for a helpful checklist! Follow her on Twitter: @jenlawhead. You’re looking for two things: the sentiment of their latest coverage and any red flags that may suggest a rocky interview ahead.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

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Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Cheers and happy reading! .

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

My degree and early work was in broadcast journalism. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”.