Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Want pitching tips that will help you land an interview? Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Follow her on Twitter: @jenlawhead.

Interviews 120

Interviews How To Media Infographics 120

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

prTini

OCTOBER 31, 2014

Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth.

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

FEBRUARY 24, 2015

For now, these ads, on Twitter and Facebook, tend to be less expensive and are more apt to catch the intended audience on “in-between time.” Personally, I’m a little weary of the ubiquitous Geico commercials, but the company certainly deserves recognition for staying on message – they’ve even got Warren Buffet making the pitch.

Mobile 60

Mobile Study Marketing Survey 60

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. First, Writing Skills. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here. Follow me on Twitter. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Think: A simple infographic about you). What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’

Reddit 120

Reddit Social Media Comparison Pitching 120

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. And, so Twitter, Instagram, they’re coming up with their audio-only type things.

Healthcare 78

Healthcare Storytelling Communications Local 78