Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work. Trigger words can be question words like what, how or why?

Writing 213

Writing Report How To Google 213

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

The Hoyt Organization

MAY 10, 2024

The aim is to ensure users find relevant and high-quality information while significantly diminishing the presence of spam or ‘unhelpful’ content. Helpful content is information crafted by individuals with in-depth knowledge or expertise in a particular area, targeted toward a specific group of readers. So What Is Helpful Content?

Google 68

Google Engineering Infographics Policies 68

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Is your goal reach?

Writing 203

Writing Blogging Pitching Content Marketing 203

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Write for your target audience. Many social media platforms have a timeline feature, particularly Facebook. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You want to be creative while also making sure the headline is short, concise, and informative. Craft a Creative Headline.

Social Media 63

Social Media Media Mobile Infographics 63

PRSay

MAY 12, 2023

Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. So, talk to people. Build a story arc. Show don’t tell.

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Employee Communications Storytelling Corporate 150

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Businesses can build a devoted following using content marketing that is informative and compelling.

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Content Marketing Marketing Measurement Data 148

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” If there are beautifully presented pictures, the information informing them is rarely questioned, just as my daughter dutifully obliges any call for raised hands. Consider this infographic that I created.

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Infographics Pinterest Case Study Facebook 77

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Start with a strong headline and opening paragraph that effectively communicates the most important information.

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Pitching Writing Engineering Wikipedia 40

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? You should be entertaining the reader, as well as informing.

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Blogging SEO Engineering Mobile 62

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

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How To Media Guidelines Pitching 176

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

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Blogging Company Engineering Airlines 215

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network.

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B2B Marketing Survey Software 118

Buzzstream

DECEMBER 28, 2023

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 71

Tools Blogging Pitching Google 71

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could send survey questions via social media and email, and get a sizeable response.

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Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Do PR professionals present accurate and truthful information?

Survey 178

Survey Marketing B2B Study 178

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Social Media.

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Communications How To Telecommunications Employee 250

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. Provide Useful Information. Flo from Progressive Insurance is an excellent example.

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Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 28, 2023

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 62

Tools Blogging Pitching Google 62

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Click thumbnail image below to view press release Key Takeaway Adobe demonstrates the power of data-driven press releases and extends this even further to data messages on social networks , as seen below.

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Examples Energy Retail Product Launch 116

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60

Writing SEO Google Local 60

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. mo for Solo plan Finding Contact Information and Sending Emails Discovering the proper contact information is crucial to a successful link building campaign. Pricing: $19.95/mo

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 13, 2023

You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

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Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. mo for Solo plan Finding Contact Information and Sending Emails Discovering the proper contact information is crucial to a successful link building campaign. Pricing: $19.95/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. mo for Solo plan Finding Contact Information and Sending Emails Discovering the proper contact information is crucial to a successful link building campaign. Pricing: $19.95/mo

Tools 62

Tools SEO Analysis Google 62

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. A press release consists of newsworthy information to the press or journalists. What is the Purpose of a Press Release? Why would they be interested in your press release?

Infographics 105

Infographics SEO Writing Pitching 105

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

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Leadership Infographics Resources Social Media 52