The Hoyt Organization

JANUARY 25, 2024

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028!

Strategy 96

Strategy Brand Branding SEO 96

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Through tools like SEO and lead-gen tactics, PR pros can help move the needle by making sure company messaging is aligned to increase visibility. Do you have any news for us to pitch? Why bother? To put a face to our emails.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

SEPTEMBER 7, 2021

Blogs In our experience, a brand’s blog can become an excellent website traffic and conversion driver as a result of improved SEO. Newswire There is a sense in the industry that things have changed and we don’t need the press release anymore.

Measurement 356

Measurement SEO Web Social Media 356

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. PR must know what messages should be delivered to build credibility and frame its brand to become the thought player in the industry. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. Don’t dangle “exclusive” for a mediocre idea.

Survey 95

Survey Industry Leadership Study 95

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. You need an SEO professional. How should these distinctions be made? But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. People who spam journalists with irrelevant offers have always been a liability for the industry. Positive press drives SEO. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It helps PR professionals allow greater context for the story and helps the journalist by painting a clear picture of what the data or news means to a given company or industry. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What is SEO PR? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MAY 25, 2023

Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Building relationships with editors and influencers Networking with editors, bloggers, and influencers in the industry can be advantageous.

How To 78

How To Retail Pitching SEO 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry.

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. But our list has more to do with ideas we feel will elevate the industry as a whole. More media respect for the public relations industry. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

The Resolution Blog

OCTOBER 26, 2017

The Public Relations industry has seen huge changes in the last five years. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

PR Fuel

AUGUST 12, 2021

Successful Pitches. Once you create the perfect press release, you’ll also need to create a strong pitch email. In fact, journalists read the email subject line and pitch before the release itself. If you don’t have a strong pitch, they won’t even glance at your press release. Stronger SEO.

Writing 105

Writing SEO Pitching Engineering 105

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. For example, companies in the cannabis industry can set up SEO and email sign-up targets. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. For example, if you were a coffee blogger, what is “relevant” in your industry? Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Welcome to the era of quality, relevant links.

How To 62

How To Google SEO Pitching 62

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated. Napster and iTunes.

Software 133

Software Pitching Analysis Community 133

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. Boost Your SEO. Search engine optimization (SEO) is essential for growing your business online. You can use the SEO from your press release to help get offline business.

Media 105

Media SEO Newspapers Pitching 105

Sword and the Script

JULY 20, 2021

Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Pricing information.

B2B 174

B2B Company Marketing SEO 174

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. Here are some of the most common types of digital PR you should use: SEO link building PR link building is a type of link building that uses public relations techniques to secure editorial links to a website.

Digital PR 62

Digital PR SEO Engineering Social Media 62

PR for Anyone

MARCH 30, 2022

.” Someone else is using you as an industry expert so you’ve earned that citation. You are seen as “famous” in your industry. Make sure you use the publicity to your advantage to position yourself in your industry and grow your visibility and your business. This is the power of media. PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch.

How To 279

How To Media Pitching Creativity 279

PR Fuel

JUNE 24, 2021

Consider working with a press release distribution company with experience in your industry. A Stronger Pitch. You’ll also need to create a strong pitch. They can write your pitch with each publication in mind. You might have an important, newsworthy piece, but fail to get it published because of your pitch.

Company 63

Company SEO Writing Engineering 63

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Consistency and quality are key when building a reputation as an industry authority. Longer content boosts SEO. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Landis PR

FEBRUARY 28, 2022

PowerPoints can become blogs; press releases can become articles; new business pitches can become case studies for other clients – its content reincarnated. . SEO for Yourself . The rules of SEO are constantly evolving – for greater insights, check out articles for SEO-dedicated companies like Moz and SEO Hacker.

Web 59

Web SEO Case Study Writing 59

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Will every PR professional be versed in everything from domain authority to SEO?” Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245