Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. PR must know what messages should be delivered to build credibility and frame its brand to become the thought player in the industry. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 90

Software Pitching Measurement Enterprise 90

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. For example, if you were a coffee blogger, what is “relevant” in your industry?

How To 62

How To Google SEO Pitching 62

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Dominance of TikTok SEO. Let’s first start by clarifying some terms.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Consistency and quality are key when building a reputation as an industry authority. Longer content boosts SEO. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Prohibition

SEPTEMBER 1, 2023

After a failed travel sales job for a ski resort, Chris self-taught himself SEO, and managed to get a job at a digital agency in London. In the podcast, Chris shares his ‘rule of seven’ for agency advisors and the importance of measuring success and scale. Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

AUGUST 30, 2022

Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” Innodata (NASDAQ: INOD ) announced that Business Insider recognized the Agility PR Solutions platform for public relations “as ‘fierce competition’ for the industry heavyweights.

Publicity 86

Publicity Survey Enterprise Pitching 86

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. Do not leave the journalist guessing!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. The PR industry needs to do a better job of approaching independent bloggers. After all, if your agency sends a poorly planned pitch, your brand looks bad, too.

Policies 181

Policies Marketing Viral Pitching 181

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. If we don’t pay each other on time, we are letting ourselves starve and disrespecting our industry as a whole.

Industry 0

Industry Creativity System Training 0

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. The progression of #measurePR this year has been fascinating.

Pitching 60

Pitching Measurement Writing Twitter 60

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. This may sound like a tall order to fill. I promise you can do it. Do it well. And have some significant results.

Exercises 198

Exercises Google Writing Blogging 198

PR in High Definition

JULY 24, 2019

To make an impact, understanding your current reputation and the problems facing it by country, industry, in the face of competition, amongst your workforce, amongst your current clients, and more, is essential to build an authentic reputation. Measure your share. Understanding is key. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Their bosses shrugged off the failure by blaming an entire industry. I’d love to sit here and tell you that the industry has seen smooth sailing, but that’d be a lie. “Content marketing just doesn’t work,” they said.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. Use insight about a publication and its audience as part of your pitch. #3

SEO 60

SEO Media Relations Pitching Report 60

Norton's Notes

SEPTEMBER 3, 2015

What is your area of specialism/industry? Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. We’ve had a measurable impact on their business and we love working with them. What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. For example, if you were a coffee blogger, what is “relevant” in your industry?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. For example, if you were a coffee blogger, what is “relevant” in your industry?

How To 62

How To SEO Google Pitching 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

ZudePR

JULY 20, 2016

There I met loads of people from all sorts of different industries, trying to make a go of it. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. And you’ll drastically reduce your time spent pitching for work. #24:

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

SEPTEMBER 19, 2017

We’ve always believed in HubSpot’s potential to disrupt an industry. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not.

Marketing 40

Marketing Tools Data Report 40