ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Prowly

JUNE 18, 2021

One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. The post How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape appeared first on Prowly Magazine. Many companies are recovering from the pandemic and are in need of strategies that create revenue.

SEO 197

SEO Strategy Company Industry 197

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

Digital PR 151

Digital PR How To SEO Google 151

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. What changed?

SEO 147

SEO B2B Google Guidelines 147

Deirdre Breakenridge

JANUARY 8, 2018

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.

SEO 150

SEO Twitter Engineering Community 150

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Collaborating with reputable influencers and thought leaders who have a strong online presence can also help PR pros establish brands as reliable sources of information in their respective industries.

SEO 339

SEO Reputation Local Consumer 339

Contently - Strategy

JANUARY 17, 2020

One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. When you invest in content and a strong SEO strategy, you drive more and more valuable traffic to your site over time, resulting in compounding returns on your content marketing investment. B) Prioritize quality over everything else.

SEO 101

SEO Content Marketing Marketing Google 101

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. An example of this type of post is our SEO extensions post. If you start from scratch, convincing someone to insert a link to your site will be challenging because it may be seen as less valuable—especially from an SEO perspective. Is Link Insertion Good For SEO?

SEO 62

SEO How To Resources Pitching 62

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Know Your Angle. Form Enticing Headlines. Include Media.

SEO 105

SEO Engineering Google Writing 105

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

PR Fuel

OCTOBER 8, 2022

Here are the top industries that benefit from hiring a PR company. You can then share this content on social media, not to mention get an SEO boost out of it. Another industry that can benefit greatly from distributing press releases is the technology industry. In truth, all industries can benefit from press releases.

Industry 104

Industry Company Real Estate Tourism 104

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. How can you improve technical and SEO skills?

Media Relations 98

Media Relations Report Industry SEO 98

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO. Optimize Your Social Media Pages. SCHEDULE A DEMO. Priscilla Osorio.

SEO 80

SEO Social Media Strategy Media 80

Prohibition

FEBRUARY 21, 2020

Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR). So what exactly is SEO, Content Marketing and PR? What is search engine optimization (SEO). Here’s the basics that you need to know.

SEO 62

SEO Marketing Content Marketing Engineering 62

Agility PR Solutions

OCTOBER 21, 2019

In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. Search engine optimization (SEO) is the most important thing to know about if you’re looking to generate new leads and sales prospects.

Travel 75

Travel SEO Engineering Industry 75

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

APRIL 22, 2015

“SEO is the most underused skill and strategy in the PR industry.” Online PR google online newsrooms SEO' After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. ” Lisa Buyer, author of Social PR Secrets. Google checklist (1).

SEO 100

SEO Google Strategy Industry 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Positions have even been created in companies across every industry to maintain and protect the image of the brand via digital platforms.

SEO 120

SEO Creativity Mobile Journalism 120

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. 31% said they were interested.

SEO 124

SEO Engineering Crisis Crisis Management 124

The Proactive Report

JUNE 27, 2014

Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. A few weeks ago I wrote about how the Google Panda 4.0

Google 174

Google Industry Guidelines SEO 174

The Hoyt Organization

JANUARY 25, 2024

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028!

Strategy 102

Strategy Brand Branding SEO 102

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? With this in mind, read on to learn about the links between press releases and SEO, and the benefits your business can enjoy! In simple terms, SEO makes your site look better to Google or Bing algorithms. The SEO Benefits of Press Releases.

SEO 52

SEO Engineering Web Trade Shows 52

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost. But there are several budget friendly options that can offer more targeted SEO reach for a gentler cost.

SEO 333

SEO Analysis Meeting Travel 333

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PRSay

APRIL 23, 2024

But with widespread layoffs thinning out the media industry and some news outlets shutting down altogether, “it’s becoming more challenging to get the attention of a journalist.” You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. What has changed are the tools.

SEO 118

SEO Measurement Television Google 118

Cision

NOVEMBER 15, 2017

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire. You have to find a way to stand out in a marketplace overflowing with news. Not seeing the results you want?

Infographics 0

Infographics SEO How To Training 0

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. Additionally, and critically, this was industry relevant news. The post Newsjacking – An SEOs approach to improving rankings appeared first on BuzzStream.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

SEPTEMBER 8, 2020

More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10.

Survey 94

Survey Industry Leadership Study 94

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. You need an SEO professional. How should these distinctions be made? Getting links is one thing.

Digital PR 83

Digital PR SEO Engineering eBook 83