Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Can you tell us what types of stories, trends or issues are on your radar now? Have any advice for building a paver patio?

Meeting 97

Meeting Automotive Media Journalism 97

PR for Anyone

APRIL 9, 2020

That could be related to seasonality, holidays, and trending stories. That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. And a relevant story is something that's trending right now. The media wants to cover stories that are relevant to the current climate.

Media 130

Media Television Exercises Newspapers 130

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. Define your KPIs. Establish your measurement framework. Determine your PR measurement partner needs, requirements and budget.

Measurement 370

Measurement How To Analysis Data 370

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. PR must know what messages should be delivered to build credibility and frame its brand to become the thought player in the industry. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

JUNE 10, 2020

That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . Pitching relevant topics also helps build rapport with media members as they understand that you are doing research in an effort not to waste their time. .

Media 104

Media Pitching Trends Resources 104

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. What is trending or seasonal NOW? Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise.

Television 130

Television Radio Pitching Print 130

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Personalize a pitch. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 73

Meeting Automotive Engineering Journalism 73

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Industry trends. A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Brand 112

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Agility PR Solutions; and.

Software 156

Software Tools Print Technology 156

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. We want to deliver value to our readers, who are “industry insiders” themselves.

Engineering 79

Engineering Automotive Agriculture Media 79

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. Can you tell us what types of stories, trends or issues are on your radar now? I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you?

Meeting 82

Meeting Media Travel Interviews 82

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Media is editorial content unless you are paying for advertising. I’d love to connect.:

Interviews 130

Interviews How To Media Television 130

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. Can you tell us what types of stories, trends or issues are on your radar now? I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules.

Meeting 79

Meeting Automotive Media Newspapers 79

Bianchi Biz Blog

JULY 25, 2022

I have been covering the truck fleet industry for the past 16 years. Can you tell us what types of stories, trends or issues are on your radar now? Right now, the truck fleet industry is dealing with major vehicle shortages, staffing problems, and incredibly high fuel prices. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. What trends are you seeing in the news business that the PR industry ought to know about? Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now? In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer. As you accumulate a wide variety of customer feedback, you will almost inevitably identify trends, both positive and negative, that reflect your target customer’s voice.

Strategy 96

Strategy Ethics Social Media Data 96

5W PR

AUGUST 27, 2020

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries. For instance, companies making products that support the fight against COVID-19 should use key trends and news on the pandemic as an SMT news hook.

Media 68

Media Travel Radio Interviews 68

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 98

Writing How To Print Corporate 98

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? Editing content and planning for future issues.

Meeting 92

Meeting Transportation Media Journalism 92

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. How do you leverage that thought capital?

Leadership 149

Leadership B2B Tools Conference 149

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What trends do you see growing?

Communications 253

Communications Data Local Survey 253

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Take the time to build out that process. I’d love to connect.:

Television 130

Television Print Interviews YouTube 130

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way.

Airlines 120

Airlines Exercises Fashion Print 120