ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign.

Creativity 106

Creativity Data Measurement Product Launch 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. And it’s well known in our industry that media coverage often begets more media coverage.) Not necessarily. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. The key findings?

Analytics 67

Analytics Report Technology Pitching 67

Ethical Voices

SEPTEMBER 18, 2023

I look back at my career and even now, I think what is facing our industry…it’s the blurred lines. You could give product to supporters and consumers. I think it is evolving in ways that need to be measured and have metrics that we are not used to. How do you measure the success of word of mouth? PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Live streaming events, Q&As or product launch. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost. 2) They can only talk about their company and their products.

Interviews 60

Interviews Media Training Training Trends 60

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. The nature of my role at Toro is similar to what I did at 3M, but different in scope and scale. It all depends on the day. What’s a fax machine? Instagram some.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being able to measure and assess influencer marketing ROIs accurately (44%). Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 120

eBook Product Launch Software Internal 120