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How to Find Media Mentions for Your Digital PR Campaigns

Buzzstream

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. Thanks again! Happy hunting.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. How to avoid plagiarizing content.

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92
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Mental Health Initiatives in 2019

NewsWhip

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Top Web Publishers by Engagement. These were the top publishers on the web ranked by engagements to mental health stories. Here are some of our key takeaways.

Web 68
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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Is it an agency that could align with your company’s strategic imperatives and would the team know how to translate that into a communications strategy?

Agency 62
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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

Why: “Generating buzz is vital for the success of a startup,” says Andrew Blackman as he explores how to make your startup “stand out from the crowd” in this post that has some classic, never-get-old, tips. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014.

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