Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You should also consider if you have the right software to help you achieve your goals. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

Cision

JULY 11, 2016

If you were to adopt Agile to the process of writing a press release , you would complete a first draft in full, redraft it in full and then tidy it up. You’re not quibbling over every word or editing as you write, but working in chunks and then improving copy over and over again. Break your tasks up into cards on a Trello board.

How To 120

How To Marketing Software Writing 120

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

JULY 6, 2017

How to Collect Quality Leads for Your Blog. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done. Literally write it out as clear as day: “FREE STUFF! If you use marketing automation software (e.g. It seems easy enough. ” Rule No.

Blogging 168

Blogging How To Privacy Mobile 168

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here’s how it works. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The post How Speaking Opportunities Support B2B Companies appeared first on Crenshaw Communications.

B2B 334

B2B Company Case Study Conference 334

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. How do we use the copyrights of the texts it provides us? And reporters, mainly, because all of us who write something want to make news.

Radio 59

Radio Ethics How To Writing 59

Flack's Revenge

MARCH 9, 2021

In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. You need to call it something.

Case Study 266

Case Study Marketing Software Technology 266

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites.

SEO 62

SEO How To Resources Pitching 62

PR Fuel

MARCH 8, 2021

But how do you generate awareness about your business? And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow.

Writing 52

Writing Software SEO Brand 52

Cision

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more).

Video 197

Video Facebook Retail How To 197

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. To stay ahead of the curve, we should take the time to learn about generative AI and how to integrate it into our workflows.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Using AI to shop coverage of surveys. Content picks. International media. Image credit: Pixabay.

Technology 93

Technology Software Survey Internal 93

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts.

Communications 120

Communications How To eBook Training 120

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. As I write this post, the current asking price on OpenSea is $36,099.60. It’s possible that Onclusive did too at one time.

Software 85

Software Internal International Pitching 85

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Cision

JUNE 26, 2017

This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How to Post to Instagram from your Computer. Here’s how to do this: Open Instagram in Chrome. How to Edit an Image for Better Engagement.

Instagram 109

Instagram How To Mobile Community 109

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. While this is frustrating, we know how to make the best out of this situation.

Product Launch 296

Product Launch Training Interviews Software 296

Shift Communications

DECEMBER 9, 2014

As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. I’ve downloaded my list, randomized it in spreadsheet software, and then sampled the first 50 or so people: Here, I’m at roughly a 40% on-target audience. Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. PS: you can recommend yourself too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Write a blog post on the company website every week. SaaS companies are unique in the way they approach marketing.

Company 78

Company Strategy Software Writing 78

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

AUGUST 4, 2015

That’s why they switched to Cision PR software. It took five minutes for my team to learn how to use Cision’s database, which is perfect because we need to spend our time writing and pitching for our clients,” says Jenni Glenn, Slice’s public relations account supervisor.

Communications 120

Communications Software Media Pitching 120

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. For info on how to write a winning award submission , see this earlier post. Now let’s get that trophy case filled with hardware!

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. The data for their report comes from scouring published financial reports. million (USD), down 10.0%

Internal 147

Internal International Tools Software 147

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So, how to account for the bullish growth numbers for public relations more generally? Some say that every company is a software or tech company. ” The prescription?

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52