OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. Thanks a lot!

Pitching 70

Pitching Journalism How To Energy 70

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

Pitching 52

Pitching How To Energy Resources 52

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to go about submitting for the New York media staple. Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper.

Pitching 100

Pitching How To Guidelines Newspapers 100

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Remote PR Jobs

SEPTEMBER 25, 2023

Sally feels like her pitches are coming too late, and if they get accepted, it’s pure luck. She’s trying to crack the code to timing her pitches, but to no avail. You not only have to create mind-blowing pitches for publications, but you must also time them correctly. Pitching too early can have the same dangers.

Pitching 130

Pitching Media Print Publicity 130

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. How comprehensive and relevant is their media monitoring? What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Details like that make a byline more than just another pitch. I never said this at the time, but now I can admit: I don’t really know what that means.

Interviews 296

Interviews How To Reddit Journalism 296

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. Do it yourself or pull your team together, whatever your resources are, just do it! Here’s a short video I did about how to set up an annual pitching calendar: Learn More at www.3StepstoPRSuccess.com. 3StepstoPRSuccess.com.

Real Estate 130

Real Estate How To Local Interviews 130

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A PR team can’t force journalists to cover a particular story, and we don’t exert perfect control over when and how they cover it when they do. Being an information resource is an excellent way to build up to getting solid coverage. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications.

Publicity 334

Publicity How To Agency Product Launch 334

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

5W PR

OCTOBER 31, 2023

Utilizing college resources Colleges and universities often have dedicated career services departments that can assist students in finding suitable internships. Networking with professors and advisors Professors and academic advisors are excellent resources for finding i nternships for college students.

How To 78

How To Local Interviews Resources 78

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

Buzzstream

JANUARY 24, 2024

Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list. Lastly, a resource list link insertion, where you recommend adding a link to an existing list. This post you are reading (right now!)

SEO 62

SEO How To Resources Pitching 62

PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Know the new production norms.

Skype 206

Skype How To Crisis Pitching 206

Onclusive

MARCH 29, 2022

What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring? The post How to find the right PR measurement partner appeared first on Onclusive. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. These guides are trusted resources for shoppers seeking inspiration and ideas for the perfect gifts. Make it easy for editors to access the information they need.

How To 78

How To Retail Pitching SEO 78

Cision

OCTOBER 3, 2017

Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents). Perhaps the most critical observations about the Architect archetype are: They are digitally immersed: giving these journalists resources that are digital ready may be preferred.

Social Media 202

Social Media How To Media Journalism 202

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching 146

Pitching Construction Media Relations Web 146

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. HOW TO SUBMIT Submitted articles must be 600–900 words. Please no pitches, abstracts, outlines, press releases, or interview offers. The same goes for dense jargon and abstract, blanket assertions. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. I have so many resources.

Media 130

Media Pitching Television Interviews 130

PR Fuel

AUGUST 19, 2021

But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. It ensures that you only pitch your story to reporters with high chances of being interested. Keep Your Pitch Clear and Straight to the Point. Offer Media Exclusives.

How To 105

How To Media Pitching Report 105

PR for Anyone

SEPTEMBER 8, 2021

Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Start on social media and be “social.” ” Like and share their posts. Comment when relevant. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. That’s why it is important for you to make the effort and follow your pitch up.

Pitching 91

Pitching How To Media eBook 91

Deirdre Breakenridge

JANUARY 14, 2019

At the same time, owned media has its share of challenges including how to get and keep your audience’s attention in an increasingly noisy media landscape. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” How has pitching media changed?

Community 184

Community How To Media Ethics 184

Cision

NOVEMBER 30, 2017

By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Overview of Your Company And Blog/Resources Sections. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Local 130

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. For example, I recently had the pleasure of working with Arielle Spiegel from CoFertility.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. I get the most bizarre pitches that have less than nothing to do with what I write about. It says right at the top that I cover how technology affects the practice of PR. Most media outlets lack these resources now.

How To 100

How To Media Case Study Resources 100

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Find what resource you could provide that helps that reporter reach their target audience. Get more media pitching knowledge from Michael Smart here.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Commit the necessary time and resources. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. That’s why we love them.

Agency 223

Agency How To Construction Advertising 223