ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Most PR programs will supplement the social elements with content and other tactics that drive thought leadership. And PR can further leverage the recognition by sharing it through press releases, social media content, and internal and external company communication channels.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. Don’t forget rapid response News happens, especially around holiday times when media outlets may be short-staffed.

B2B 156

B2B How To Privacy Retail 156

Onclusive

MARCH 29, 2022

What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

Stern + Associates

MARCH 5, 2024

How should it be tailored for other C-suite leaders? How does the story serve both internal and external audiences? Finally, consider: How do you want our employees to describe your company’s innovation journey? This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group.

How To 101

How To Corporate Storytelling Conference 101

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 162

How To Employee Leadership Nonprofit 162

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Perhaps you have a widespread international pickup to consider. Planning for Media Coverage. Do you have an ongoing social media campaign?

How To 265

How To Media Software Agriculture 265

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Consider your lighting.

Film 62

Film Leadership How To Video 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Beyond archived and published content and plans, there’s also likely to be “thought capital” in the minds of C-level executives and marketing leadership.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Here’s how it works. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 143

Government Survey Ethics Media 143

Sword and the Script

MAY 21, 2024

According to the survey: “Digital dominates a growing share of paid media spend, taking 57.1% You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. There’s headcount pressure so they can’t hire internally. So where are CMOs spending?

Agency 109

Agency Survey B2B Media 109

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Don’t worry – Gorkana , a Cision company and UK media intelligence leader, has you covered. How Do Metrics Matter to You? Couldn’t make it?

Internal 120

Internal International Measurement Analytics 120

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Katie Paine's Measurement Blog

JULY 10, 2023

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. Hootsuite, Sprinklr, Sprout, Adobe Social, Brandwatch, Sysomos, Talkwalker); Media monitoring data (e.g., So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

PRSay

JUNE 18, 2020

This alignment will strengthen your communications and boost credibility with your external and internal audiences. Communicate externally and internally with similar messaging. Invite your audience — external and internal — to provide feedback. Listen first and conduct background research before communicating.

How To 166

How To System Internal International 166

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). public relations industry, they make up only 30% of agency C-suite executives.

Agency 100

Agency How To Survey Employee 100

Melissa Agnes

AUGUST 15, 2016

Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. The post How to Mitigate the Transference of Stress During a Crisis appeared first on Melissa Agnes - Crisis Management Keynote Speaker. So what does this mean for your crisis preparedness?

Crisis 100

Crisis Crisis Management How To Leadership 100

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Keeping internal and external stakeholders informed and assured is crucial for protecting your reputation. Conduct an Internal Investigation.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. How can subject-matter experts maximize their chances of success? All media opportunities aren’t alike. This is where having a PR agency or internal staffer comes in handy.

Resources 149

Resources Media Interviews Comparison 149

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. But how to measure outcomes? For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. We think so. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Barokas

APRIL 16, 2019

Communications professionals in these types of companies – or at companies that are experiencing a lull or slowed growth – can take certain steps to maintain high quality work and media results no matter the growing pains their organization is feeling. Don’t wait for crisis to strike to make a plan. Ashley Allman, Director of Content.

How To 102

How To Crisis Internal International 102

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. This latest shake-up also appears to be another restructuring.

Software 170

Software Marketing Leadership B2B 170

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 113

Media Relations Media Survey Pitching 113

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Internal communications are key.

Communications 78

Communications Leadership B2C LinkedIn 78