Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. How to do that? How to Create an Effective Monitoring Strategy. The post How to Use Dynamic Listening to Reach New Customers appeared first on Cision.

How To 149

How To Social Media B2C Television 149

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

Karen Freberg

JANUARY 15, 2020

I decided there was something that 1) was trending that was to be addressed in class and 2) a tactic I needed to figure out how to apply and execute in my two social media classes. I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. What tactic am I talking about?

Social Media 55

Social Media How To Instagram Media 55

The Proactive Report

DECEMBER 26, 2022

Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment.

Video 162

Video Film Social Media Facebook 162

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators.

Communications 130

Communications Social Media Employee Crisis 130

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 72

Viral Trends Social Media Creativity 72

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok.

Social Media 65

Social Media Video Viral Brand 65

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

PRSay

MARCH 11, 2019

. “The business-to-consumer, business-to-business, and external-internal breakdowns on social media are no longer clear,” writes thecompany10, who recommends that companies to shed their preconceptions about how to communicate. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

NewsWhip

DECEMBER 15, 2021

By the next morning the story was officially viral — Peloton was pulled into the conversation and had already made a statement saying it was aware the bike would be featured in the show, but had not received details of the specific plot line. View this post on Instagram. Unspoiler alert. OnePeloton pic.twitter.com/LXlWMTPmtN.

Crisis 78

Crisis Instagram Crisis Management Viral 78

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. How can you help protect your team and contractors from accidentally stealing content? .” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Ethics 73

Ethics Social Media Trends Viral 73

Prohibition

APRIL 18, 2023

In fact, almost all of their social posts on Instagram are video. Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many.

Video 62

Video Sports Brand Branding 62

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Performance Metrics. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. For instance, Twitter demands succinctness, Instagram thrives on visuals, press releases need to be grounded in fact, and blogs require engaging storytelling. Understanding the nuances of each platform is vital.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

SEPTEMBER 13, 2022

Not only will it give you access to a huge number of potential sales leads, but it can reach audiences that would otherwise be missed on social platforms such as Twitter , Instagram and LinkedIn. The use of TikTok influencers can be extremely beneficial for a brand as these social media personalities are essentially trusted marketers.

Brand 118

Brand Branding Video Social Media 118

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). Twitter: How many followers do they have? How many retweets do they get? Instagram: How many followers do they have? How active are they? YouTube: How many views do they get? How many subscribers do they have? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. After becoming the undisputed TikTok king of Roast potatoes he has been showing how to cook hearty and comforting dishes. Maintaining a healthy yet filling lifestyle.

Social Media 62

Social Media Instagram Film Viral 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Jay Baer – @jaybaer. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 31, 2015

How to create them? Everyone wants to go viral, but it’s nearly impossible. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram. Where do podcasts fit in content consumption? Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. Bigger is not better.

Storytelling 120

Storytelling Mobile Video Viral 120

Ishmael's Corner

NOVEMBER 18, 2014

If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Taking a look at Instagram …. Instagram looks like a wash with neither politician emphasizing the social media tool.

Instagram 94

Instagram Mobile Social Media Construction 94

ImPRessions - Crenshaw Communications

MARCH 27, 2018

” was the rallying cry, and it promptly went viral. This is the Instagram generation, and they have an instinctive understanding of the power of strong visuals. They know how to keep the story alive. “We call B.S.” They’re skilled at social media. They identified the “enemy.”

Interviews 200

Interviews Groups Storytelling Social Media 200

Buzzstream

JUNE 16, 2021

The piece is no longer live so I can’t link to it, but there’s a screenshot below: This Candy Crush piece was a remix of a previously successful piece we created about Instagram : As is the case with most remixes, my justification for making the Candy Crush piece, was largely based on the success of the Instagram piece.

Digital PR 160

Digital PR Film Instagram Writing 160

Karen Freberg

FEBRUARY 2, 2020

They flew in Seth, who oversees the popular IG account Dude with Sign to the Super Bowl , and were able to get some attention from what he shared with his community on Instagram. This is what you do to break from the crowd and how you can really stand out in partnering and utilizing talent in a creative way. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. Do an Instagram post of a fake product that’s funny, see how people respond, and then actually go make it.

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Konnect Agency

AUGUST 28, 2019

Here you’ll find a few tips on how to build your Deep Work practice and accomplish your goals more efficiently: Location: Do you work in a communal setting that has a lot of distractions? See if you can book a conference room or find a quiet corner of the office to limit the number of interruptions.

Guidelines 75

Guidelines Viral Agency Conference 75

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Every product can’t go viral or generate a lot of word-of-mouth buzz. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. Therefore, Nutritionist Jemma Riordan MS has shared eight of her failsafe tips on how to make a tasty and sustainable transition.”. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MAY 25, 2017

“I made it all of 20 feet in the door and there were five employees, including the store manager Michael Kline, all discussing how to help my dog—while handing the dog treat after treat from their apron pockets. Now if I could figure out how to thank them.” Ramp specifications, the pitch, materials, width, weight.

Employee 129

Employee Brand Branding Policies 129

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. 5 Tools Modern PR Pros Can Use to Maximize ROI.

Media Relations 49

Media Relations Case Study Viral Instagram 49