Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it?

Media 202

Media Storytelling Technology Data 202

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. Do an Instagram post of a fake product that’s funny, see how people respond, and then actually go make it.

Trends 78

Trends Brand Branding Reddit 78

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” “Content marketing will revolve more around individuals and storytelling components. As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A native grasp of PR, media, and visual storytelling. ” was the rallying cry, and it promptly went viral. This is the Instagram generation, and they have an instinctive understanding of the power of strong visuals. They know how to keep the story alive. “We call B.S.” They identified the “enemy.”

Interviews 200

Interviews Groups Storytelling Social Media 200

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: On the brand side, how are you looking at the different mix?

Report 225

Report Media Advertising Advertising 225