ReimaginePR

AUGUST 8, 2016

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. For more information about creating an origin story, check this out: Your Origin Story. Click Here. You Should.

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Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. If you choose this channel, avoid coming across as overly familiar or informal.

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Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Don’t feel tempted to just share top line information. If you do it right. You can register here.

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Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Unfortunately, not every nonprofit organization understands how to reach out to youth. And, what do you want them to do?

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ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. See our earlier post for more on how to make surveys work for PR.

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PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Remember that effective media relations requires more than just storytelling.

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ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. Although I love words, science proves that visual information is simply easier to process.

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ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers. Consider all storytelling channels.

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ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals. Test it with research. But those qualities aren’t enough.

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Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

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5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. By offering valuable information, brands position themselves as a trusted resource within the Sober Curious community.

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5W PR

SEPTEMBER 27, 2023

The content should be informative, visually appealing, and relevant to the target audience’s skincare needs. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. This data provides insights into the effectiveness of the collaboration and informs future strategies.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

But the best campaigns are fueled by creativity, yet informed by research. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

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PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. Melton was guest speaker for the Feb. Writers need ‘a healthy dose of doubt.’

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NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

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PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that. In today’s digital age, everyone is on information overload.

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Doctor Spin

DECEMBER 3, 2023

Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. By using dynamic language with metaphors, jargon, contrasts, spin, and storytelling , leaders can tailor their messages to resonate with different groups, whether employees, stakeholders, or publics.

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5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. By providing accurate information, debunking myths, and promoting understanding, marketing efforts can reduce stigma. Then, tailor the marketing messages accordingly. This approach helps build trust.

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Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. So, we conducted a consumer survey.

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PRSay

JUNE 28, 2023

Visual-forward content with multimedia components, such as videos, interactive charts and infographics can be published as web pages and syndicated to targeted media outlets and journalists — like a wire service, but for multimedia storytelling. reveals,” “shows,” “announces,” etc.)

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Public Relations Sydney

JUNE 9, 2015

Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in.

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Burrelles Fresh Ideas

JULY 25, 2023

After all, how do you streamline sifting through different products that will help you streamline operations in your business? Beyond that, ERPs connect with other tools that are designed to help with specific aspects of bringing all this information together in one place. To connect with Katie, you can follow her on Twitter.

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Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? When was “secret sauce” first used to describe information technology? How do you talk about it and promote it without giving away the keys to the kingdom?

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Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories.

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PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But now, most of the time, they start with how busy they feel. In the information age, it is impossible to process every input and complete every request that comes your way. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. The Science of Storytelling.

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Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

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Cision

JUNE 14, 2017

People are willing to share their opinions about what makes a product good or bad, and you can use that information to tailor your stories so they have the greatest impact. This is storytelling 101 — without these elements, you don’t have a story. If you’re not sure what your audience is looking for, ask them.

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Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Let me tell you about one such story. to visit and play in Caine’s Arcade.

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Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

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Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. The modern communicator is not just a great storyteller. They need to understand data: how to organize it, how to read it, how to interpret it. That is why this information is so important right now.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR.

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Contently - Strategy

NOVEMBER 22, 2023

Clear objectives will guide your content planning and set the stage for impactful storytelling. How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. Consistent dialogue ensures that everyone stays informed and engaged. Foster a culture of openness.

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Shift Communications

FEBRUARY 18, 2020

However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. A resulting strategy could be to pivot the storytelling focus to women’s magazines to support sales.

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ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” A good story and compelling content are vital, but in the digital age, many of us are saturated with information and demands on our time and attention.

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wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. Get to know digital marketing and storytelling.

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5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Companies can use this information to expose their business to larger audiences by creating engaging and valuable content that will appear on the tab and reach more people. Instagram vs. Snapchat.

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