PR Fuel

MARCH 20, 2021

Issuing press releases when you have news about your company is a surefire way to get the information out to the public. Targeting the proper media when issuing a press release will make sure the right eyes are on your news. You want them to read your release and write about the news, not just delete the email.

Small Business 105

Small Business Writing Company Social Media 105

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. What I would stress here is: only create a press release if you have genuine news.

Newspapers 144

Newspapers Writing Strategy Pitching 144

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. You should also demonstrate why your brand cares for their needs. You should also learn about the platforms they use to find your products or services. You can count on them when connecting with your target audience.

Creativity 111

Creativity Data Measurement Product Launch 111

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. Press Release Distribution. You can no longer simply email journalists and hope to get coverage online or in print-based media. Distributing your press releases to the right people is just the tip of the iceberg.

Strategy 251

Strategy Case Study Instagram Print 251

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Learning how to write press releases can help you reach and appeal to your target audience. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Not sure where to start?

Writing 88

Writing How To Media Guidelines 88

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

PR Fuel

OCTOBER 26, 2021

Are you wondering whether or not it makes sense to publish a press release? ” No matter how great your products or services are, you need a way to inform consumers about them. That’s where a press release comes into the equation. Keep on reading to see 11 benefits of publishing a press release.

Writing 103

Writing Consumer Small Business Reputation 103

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand.

Writing 52

Writing Small Business Product Launch Engineering 52

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. Keep reading to learn how media distribution can help you get more sales and grow your company. But you’ll have to spend time writing individual pitches based on those publications. Easy to Start. Increase Traffic.

Media 105

Media SEO Newspapers Pitching 105

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. How to Standout in His Inbox . [00:04:18] View Transcription.

Pitching 80

Pitching Financial Video Product Launch 80

PR Fuel

MAY 13, 2021

About 90% of marketers use digital content to approach customers. With press releases, you can diversify your content and expand your reach. Press releases can also help you boost brand awareness and build your credibility. Before you start writing, it’s important to know how to submit a press release.

How To 76

How To Pitching Writing Social Media 76

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

PR Fuel

NOVEMBER 16, 2020

People want to learn who you are, what you do, and why you should care. How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Know the Focus.

Writing 61

Writing How To Examples Consumer 61

PR Fuel

JUNE 9, 2021

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial. Journalists will pick up your stories more often.

Small Business 70

Small Business How To Writing Conference 70

Cision

DECEMBER 7, 2017

Press outreach often fails due to a lack of interest in the topic. Press outreach often fails due to a lack of interest in the topic. Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way.

Pitching 298

Pitching Software Construction Writing 298

PR Fuel

AUGUST 19, 2021

But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. Before embarking on your journey to building strong media relationships, make a hit list of the journalists you wish to reach out to.

How To 105

How To Media Pitching Report 105

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. based reporters said, “the public has lost trust in journalists.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Cision

NOVEMBER 5, 2015

Annoyed that nobody read your press release and that journalists don’t give a hoot? Writing press releases is hard, or at least writing good ones that stand out is. These mistakes are common and probably cover most of what you’re doing wrong with your press release. Nobody cares.

Conference 120

Conference Writing Creativity Web 120

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Read on to learn why PR writing in the way to go. Achieve Instant Exposure. Industry Expert.

Writing 61

Writing SEO Local Advertising 61

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. Write as if it were a front page article. Use active voice. Use appealing data.

Writing 120

Writing Retail Content Marketing Groups 120

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. Writing a press release is an invaluable skill you’ll need for your business. The Do’s and Don’ts of a Press Release.

Writing 59

Writing Product Launch Examples Consumer 59

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 These will give you the answers on how many non-followers are viewing your content and the number of times people view your posts. 1 Social Media Allows you to Easily Track Results. .

Social Media 130

Social Media Media Product Launch LinkedIn 130

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The questions are designed to explore the differences between how tech PR works in the U.S. Do they cover press U.S.

Print 201

Print Transportation Conference Technology 201

PR Fuel

JULY 19, 2020

In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. If any of that interests you, keep reading and find out more about the service. This Is How a Newswire Works. How to Use a Newswire for Optimal Results? Do you know what a newswire service is?

SEO 94

SEO System Employee Policies 94

Cision

SEPTEMBER 13, 2017

But you should never refresh your corporate image just for the sake of doing so without careful research. At a high level, it’s important to establish: How you want to be perceived. How you plan to communicate the brand refresh. How do you want people to perceive you? How do you want people to perceive you?

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

DECEMBER 10, 2020

That means there are a lot of journalists who are hungry for content. So why does it sometimes feel so difficult to get media coverage for your press releases? As much as there are lots of journalists looking for content, there are also plenty of business leaders looking for press too. Does anyone else care?

Media 52

Media Local Newspapers Pitching 52

Cision

JANUARY 27, 2016

Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. How do you build that trust? But let’s start at the beginning: Step 1: Identify the Journalists Who Cover Your Industry. And don’t forget about bloggers !

Pitching 120

Pitching Writing Social Media Industry 120

PRSay

APRIL 19, 2017

“Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. .

Pitching 129

Pitching Report Writing Energy 129

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ISEBOX

OCTOBER 25, 2016

You’ve written your press release using all the tips and tricks we’ve learned so far in the Well Written Press Release Series. You have done a little friendly journalist stalking. You wrote your release for personas , so that the people who are receiving it want to read it. You’ve written 3 press releases.

SEO 70

SEO Writing Engineering System 70

PR Fuel

NOVEMBER 20, 2020

It requires careful planning, research, and investments. Once you narrow in on a specific goal, it’s time to think about the audience. Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. Why is this field so vast? Not at all.

Radio 68

Radio Print Writing Consumer 68

Flack's Revenge

MAY 14, 2019

We are often asked what it takes to succeed in PR, and about the client effort required. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. How can the client help? Image by Gerd Altmann from Pixabay. We are PR pros, not magicians.

Survey 195

Survey Journalism Agency Data 195

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch.

Pitching 78

Pitching Government Financial Survey 78