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Expanding into the Hotel Industry

The Hoyt Organization

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others.

Hotels 52
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294
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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. They’ve even delivered 100 pies to my local hospital in NJ earlier this month!

Hotels 282
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Branding 370
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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Highlight efforts to minimize environmental impact and support local communities.

Travel 78
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Preparing for the Summer Rush in Tourism

5W PR

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies. This makes it easier for companies to make any necessary improvements.

Tourism 97