The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

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Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense.

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How To Advertising Advertising Data 241

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Cision

NOVEMBER 15, 2017

Google has made a lot of changes , especially in the last year. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision.

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Infographics SEO How To Training 0

The Proactive Report

JUNE 27, 2014

A few weeks ago I wrote about how the Google Panda 4.0 It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick.

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Google Industry Guidelines SEO 174

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

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Google Training Engineering Web 100

Prowly

OCTOBER 29, 2019

But then again, there are still a few people out there who do not know how to get their content discovered and read. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. This is one reason why SEO can be challenging and at times frustrating.

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Google Strategy SEO Web 128

The Proactive Report

DECEMBER 16, 2014

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. We know how to create excellent content that attracts those high value links, organically. Practical Ecommerce.

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Digital PR Google SEO Content Marketing 154

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. And once you know how to find them, you can begin to strategize on how to build them.

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How To Google SEO Pitching 62

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Most of the time, Siri pulls the answer to a question directly from Google’s featured snippet.

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SEO How To Mobile Engineering 88

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline.

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How To Media Pitching Reputation 100

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? The quality of writing and visuals is very subjective. Google Analytics can help you discover how well your content is performing.

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Measurement How To Guidelines Analytics 154

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Google Doc? Interviews.

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How To Guidelines Content Marketing Video 177

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can use social media platforms, Google, LinkedIn, and online directories to build your list.

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How To Guidelines Writing Pitching 104

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 49

Writing How To Engineering Education 49

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

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Analytics Google Measurement Data 120

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

OnePitch

NOVEMBER 9, 2022

Here is a link to his press kit and other media assets: (link to google drive with footage). She writes often about black culture, diversity and psychology.”. __. The post Pitches That Placed: How to Pitch Founders to Forbes appeared first on The TypeBar. I look forward to hearing from you! . Email us at info@onepitch.co

Pitching 84

Pitching How To Interviews Resources 84

Cision

FEBRUARY 22, 2017

If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Maintain a relationship with the reporter.

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How To Media Report Interviews 245

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. You may want to scour the Internet, including Google to look for signs and validation. Do you get a sense of team from your interview experience and from what others outside the organization say or write?

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How To Leadership Interviews Google 185

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 40

Writing How To Engineering Education 40

Contently - Strategy

JANUARY 16, 2020

YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. So, of course, I Googled “how do I chop a fennel bulb?” YouTube is the second-largest search engine in the world, one spot behind its parent company, Google. Name your file.

YouTube 127

YouTube SEO How To Video 127

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation.

Community 91

Community How To Marketing Data 91

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have.

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How To Tools SEO System 308

Cision

JULY 13, 2017

Many times I have to Google the brand and try to find them when no links are in the pitch. I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other. The post Pitching 101: How to Pitch a Holiday Gift Guide Blogger appeared first on Cision.

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Pitching How To Real Estate Twitter 233

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’s no secret that only a few large companies dominate the Google search results. Look for other options . If you’re not, good luck.

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Content Marketing Marketing How To Resources 134

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites.

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SEO How To Resources Pitching 62

PR for Anyone

MAY 25, 2020

You know how to write a great hook, which is your subject line. Let's say you have a great story and you have a business story and you know who the business editor is, but you don't know how to hook them in, they probably won’t read your email. Google is a great resource to find magazine covers. Guess what? Start today!

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Publicity Google Engineering System 264

Flack's Revenge

MARCH 9, 2021

In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Think Google or Xerox. This NY Times article explains how a brand name becomes generic. How did they do this? You need to call it something.

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Case Study Marketing Software Technology 266

Stephen Waddington

OCTOBER 11, 2017

How to submit a pitch. You should be comfortable using cloud based tools such as DropBox, private Facebook communities, and Google Documents. The post Help write the CIPR’s story as part of 70th anniversary project appeared first on Stephen Waddington. Thanks for stopping by. Please sign-up here.

Writing 111

Writing Guidelines Community Pitching 111

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

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Writing Blogging eBook Google 100

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. Read on because here’s what you need to know about this writing style. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

JULY 11, 2016

If you were to adopt Agile to the process of writing a press release , you would complete a first draft in full, redraft it in full and then tidy it up. You’re not quibbling over every word or editing as you write, but working in chunks and then improving copy over and over again. Break your tasks up into cards on a Trello board.

How To 120

How To Marketing Software Writing 120

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. No, it is absurd to write Boyko Borisov and search.

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Google Engineering Sports Comparison 52