Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Cision

AUGUST 17, 2017

But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential. Incorporating data-driven insights in influencer marketing can unlock both improvements in campaign performance, and measurement of the financial impact of your PR programs.

Big Data 166

Big Data Data Communications Creativity 166

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. What’s your best tip for measuring PR?

Media 96

Media Sports Agriculture Pitching 96

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. Uncategorized business storytelling how to pitch journalists Muck Rack survey on journalists' This one deserves more context. is beyond me. This is why journalists get cranky about PR.”.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

Polaris

DECEMBER 1, 2014

From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Who does what?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Beyond PR

MARCH 13, 2018

Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. Accurately measuring the business impact of marketing communications programs will demonstrate how clients’ budget power is directly translating into tangible results. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

The Resolution Blog

SEPTEMBER 8, 2015

It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. SEO-led PR is your future. And if you don’t seize the opportunity, others will! About Andy Green.

SEO 120

SEO Google Engineering Data 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. They equip non-profits with the financial backing they need to further their mission. Fill Your Storytelling with Purpose. Make It An Experience. Sure, charitable donations make a difference. million to St.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. PR measurement. PR measurement. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Burrelles Fresh Ideas

JULY 25, 2023

This involves bringing together everything from production to sales, including human resources and financial management. For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Which tools are leading to the most conversions?

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Data, storytelling and blogging of grow in importance. Source: PR Measurement ).

Survey 174

Survey Marketing B2B Study 174

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelling. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. But founders look to evolve to unearth ways to generate measurable impact with content. Radio Guest List – the HARO of audio!

Tools 147

Tools Radio Data Analytics 147

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

PR Conversations

SEPTEMBER 18, 2014

The narrative of what we do must also be shifting away from storytelling as the primary function of public relations toward framing PR as the strategic management of organizational relationships. PR professionals aren’t being vigilant about program measurement and evaluation. Key takeaways.

Study 99

Study Measurement Survey Education 99

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 20) Mack Collier. Fan-Damn-Tastic Marketing Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128