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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151
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Lockdown letter: humanising business and media

Stephen Waddington

Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website. This week we’ve been thinking about the future of print media. Please come and join us. Stay indoors and stay safe. We can fight the virus together.

Media 83
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The Future of a PR Pro

Critical Mention

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. For example, Instagram influencers with millions of followers are paid to promote products.

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Why ROI and PR are like Oil and Water

Doctor Spin

Cover photo by Jerry Silfwer ( Prints / Instagram ). Instead, we must demonstrate how we’re increasing shareholder value, creating room for the organisation to grow, mitigating potential losses, and safeguarding future revenue. Any boardroom would be mad not to invite such a PR function. Humans influence humans.

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Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

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A Night at the 40th Annual Totem Awards

Barokas

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Our team’s work generated over 1.2 billion media impressions for VICIS. Media Relations – CanPay Debit.