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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Photo by domin_domin/iStock / Getty Images.

Crisis 151
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Lockdown letter: humanising business and media

Stephen Waddington

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. The crisis has created the space for journalists and presenters to bring their personality into reporting.

Media 83
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Why ROI and PR are like Oil and Water

Doctor Spin

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment. Humans influence humans.

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The Future of a PR Pro

Critical Mention

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. For example, Instagram influencers with millions of followers are paid to promote products.

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Future of PR: 2020 edition

Stephen Waddington

If you work in issues and crisis it can be especially acute. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. billion in 2019.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This includes print newspapers, digital news sites, television, and radio stations.