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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 152
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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190
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Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

Financial 133
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? I was a financial analyst and planner for the early days of my career, and then went into investor relations. What staffing are we going to do, our financial data, HIPAA issues?

Ethics 79
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How Public Relations Impacts Finance Companies

5W PR

In the world of finance trust is king and information overload is the daily coffee. Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Laying the foundations of trust The financial services industry is a game of trust.

Company 78
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Embracing the Power of Multimedia in IR

Presspage

If we look at the role of multimedia in effective investor relations communication, investors not only pay more attention to presentations with multimedia elements, but they also gain a deeper understanding of complex financial details. Its impact on investor relations is profound.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Whether through press releases, engaging with the media, or content creation, PR can show how fintech solutions make financial management easier, highlight their unique advantages, and address any concerns customers may have. Anything from bank account information to personal identification. When it comes to money, security is king.