Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Financial -> (Income, Net Wealth). Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

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Social Media How To Insurance Insurance 233

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. It’s really a workbook for how to manage important documents and accounts and so much more. Good morning.

Financial 130

Financial Pitching Banking Retail 130

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Steps to self-regulation can be an avenue to show good faith efforts as the industry continues to discuss how to establish governance standards.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 142

Analysis Tools Software SMB 142

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside. All of us have had inappropriate thoughts and feelings because we are human.

Leadership 176

Leadership Financial Employee Google 176

Critical Mention

JANUARY 29, 2021

Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. The post How to Know if an Influencer Makes Sense for your Brand? Krushan Bari.

Branding 135

Branding Brand How To Radio 135

Rock the Status Quo

DECEMBER 10, 2015

Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. After this audience, perhaps technology publications are a great fit. How hackers access your bank account?

Pitching 100

Pitching Real Estate Banking How To 100

Critical Mention

SEPTEMBER 6, 2018

But at the same time, the rapid emergence and advancement of technology in our daily lives is reducing the amount of personal interaction we have every day. We’ve outlined tips below on how to make your next networking event count! When she’s not writing you can find her at music festivals, hiking or snowboarding.

How To 61

How To Conference Meeting Groups 61

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 143

Survey Software B2B Pitching 143

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” Hammer is a tool. –Job transition.

System 78

System Technology Banking Community 78

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks.

SEO 130

SEO Content Marketing Marketing Software 130

Critical Mention

SEPTEMBER 19, 2018

Once you have the data, analyzing it allows you to see what worked, what didn’t and how to adjust your future campaigns accordingly. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. When she’s not writing you can find her at music festivals, hiking or snowboarding.

How To 61

How To Media Crisis Crisis Management 61

Contently - Strategy

MARCH 3, 2020

While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. Marketers have started to figure out how to build better relationships with compliance teams.

Creativity 122

Creativity Marketing Insurance Insurance 122

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. The technology , however, can best be outsourced to specialized companies.

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Newspapers Financial Print Technology 92

Sword and the Script

JUNE 11, 2024

Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>> Well, Agility PR Solutions is the only PR technology vendor with its own LLM that I’m aware of. Every other company in this space that claims a generative AI feature is built on technology from OpenAI. Why cover this?

Internal 91

Internal International B2B System 91

Contently - Strategy

JUNE 21, 2024

Basically, you tell the tool what you want to write and sometimes how you want to write it. There are simple prompts, such as, “List the advantage of using AI to write blog posts.” There are hundreds of examples of fine-tuning for tasks like legal writing, financial reports, tax information, and so on.

Training 52

Training Enterprise Data Web 52

Cision

OCTOBER 24, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

Communications 120

Communications Media Technology Data 120

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. How to Standout in His Inbox . [00:04:18] View Transcription.

Pitching 81

Pitching Financial Video Product Launch 81

Critical Mention

JUNE 26, 2019

Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . You can rely on HubSpot’s blog for the latest industry news, analysis and how to stand out in a competitive market.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 Going public gives us access to its historical financials, which I’ve long wondered about. Here’s how to get a mention.

Pitching 149

Pitching YouTube Community Company 149

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Traditional rules no longer apply, so how can your brand gain the media’s attention? I learned early on that it all starts with good writing skills. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. Perhaps they’re struggling financially? See also How to write a PR pitch. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

How To 52

How To Hotels Survey Employee 52

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. There has been a constant debate among PR professionals about how to promote their brand. Selling PR’s value. Paid vs. owned media. Artificial intelligence.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. It is described as the “new web,” characterized by decentralization and blockchain technology. If the pandemic taught us anything, it’s good hygiene. This includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more.

Reputation 78

Reputation Web System Data 78

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 75

Marketing eBook Case Study Social Media 75

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies. by David Meerman Scott. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Its covers topics like emerging industry trends, how to create an in-depth PR strategy, managing relationships with influencers and working as distributed communications teams.

Blogging 61

Blogging Resources Internal International 61

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 68

Marketing eBook Case Study Measurement 68

PR in High Definition

NOVEMBER 27, 2018

It’s made up of a multitude of different aspects, including elements that many businesses can forget or neglect – from your actual services and products, workplace culture and charity work to company vision and financial performance. The post Reputation reinstatement – How to fix a slipped halo appeared first on Firefly Communications.

Reputation 48

Reputation How To Google Employee 48

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 60

Marketing eBook Case Study Measurement 60