NewsWhip

OCTOBER 24, 2023

One that immediately caught our eye when we expanded our scope for September was Apple, for a number of reasons, but primarily through its campaign with Olivia Rodrigo, with whom they partnered for the filming of the music video for her ‘get him back!’ The coverage actually mirrors that of Shaq above, just without the celebrity influence.

Reddit 78

Reddit Brand Branding Film 78

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

PR in High Definition

OCTOBER 27, 2022

Have you heard of the ‘Corn kid’ trend on TikTok at the moment? Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Yeh, neither have I.

Film 62

Film Interviews Video Media Training 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Want to become an innovator on social media? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers.

Video 120

Video Trends YouTube Television 120

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211

PR 20/20

OCTOBER 4, 2018

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Incorporating videos into your social media feeds certainly isn’t a new idea. Square Format. Image credit: PEG. Live Streaming. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78

PRSay

DECEMBER 22, 2021

She even wrote, directed and performed in a short film based on the song. When an organization reinvents itself with these questions in mind, it can, in the words of Swift’s 2020 song “willow,” recover and “come back stronger than a ’90s trend.”. 1 on the Billboard Hot 100 chart — the longest song ever to reach that peak.

Communications 148

Communications Film Radio Reputation 148

Prohibition

AUGUST 3, 2021

In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. Here’s a little behind the scenes of some filming we’ve been doing recently for our client, @birchwood_park ??. We’re working with Birchwood Park to create a video case study series as part of their next campaign.

Case Study 62

Case Study Film Video Study 62

Cision

MAY 15, 2015

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR and Cision Social Edition. Below are some of our very favorite entries, followed by the full #InnovateNow social hub, and finally, our winner! InnovateNow. Lorenzo Gee (@bareknucklepr) May 8, 2015.

Film 120

Film Content Marketing Trends Social Media 120

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok.

Comparison 78

Comparison Film Viral Trends 78

Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. Just last month on Sept. Why youth engagement matters? . A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

MARCH 27, 2020

The current trending tactic for marketing strategies is influencer marketing , which has started showing up in practically every strategy. This is the highest-ranking category on the influencer scale, and these people usually tend to have over a million followers on social media platforms. Nano-influencers.

Film 97

Film Viral Social Media Strategy 97

PRSay

OCTOBER 13, 2021

As the virtual event’s moderator, PRSA CEO Linda Thomas Brooks asked the panelists how organizations can build, maintain and regain trust in an era of misinformation, cybersecurity threats and social-political upheaval. He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We

Communications 148

Communications Pharmaceuticals Corporate Film 148

Mark My Words

MAY 9, 2022

It was telling that one of the big stories to come out of Coachella in the UK was the fact that the ‘random 18-year-old British fan’ pulled up on stage to perform Thiago Silva with Dave (a wheeze he’s pulled before) was none other than the aspiring-rapper son of a world-famous film director.

Film 60

Film Radio Fashion Trends 60

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. What role does social media play in your day-to-day workflow? billion last year.

Film 160

Film Video Community Social Media 160

PRSay

JANUARY 28, 2020

For instance: Is there a major social-media movement that your client can get behind? Can the product you’re marketing capitalize on a current trend? To take a cue from these celebrities, it’s a great opportunity for a PR team to maximize its impact by pinning content to something that’s already relevant.

Case Study 176

Case Study Healthcare Film Brand 176

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

MARCH 9, 2020

Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live?

LinkedIn 62

LinkedIn Video Social Media Film 62

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! It’s up to you (or maybe your campaign budget!)

Video 62

Video Product Launch Film Social Media 62

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior.

Brand 160

Brand Branding Viral Crisis Management 160

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. These stats reflect the growing trend, and soon, the widespread adoption of live video. They want brands to be authentic. So, how do we get there?

Facebook 0

Facebook Marketing Video Film 0

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

Buzzstream

FEBRUARY 25, 2020

Trends and popularity. Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. By using tools like Google Trends, which shows search popularity for a certain term at a certain time, and Exploding Topics , a tool that shows you upcoming trends, you can create stories. Scraping sites.

Data 116

Data Google Trends Survey 116

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message. PR can provide the content and PR can channel it too.

Film 60

Film Television YouTube Video 60

PR in High Definition

NOVEMBER 29, 2021

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game. The cultural zeitgeist in English-speaking countries has long been dominated by English-speaking film and television, with a lack of willingness to engage with foreign-language media.

Film 62

Film Travel Television Local 62

PRSay

OCTOBER 15, 2019

Just like Lopez is more than a singer or dancer, you should think about your business as more than public relations or social media. Since 2000, she’s made 27 films, released seven albums, headlined a variety of musical performances and made stops on “American Idol,” “World of Dance” and more. The PR world is changing.

Wikipedia 116

Wikipedia Film Social Media Interviews 116

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! A great stunt that impressed the press and social media users.

Fashion 62

Fashion Apparel Instagram Social Media 62

PR in High Definition

MARCH 31, 2022

People are drawn to brands that continue to move with the market and trends around them, and those that adapt and put themselves out there to try new things. While the business itself is successful, people also know it as a brand that constantly brings out new content, keeps up with trends, and moves with the world around it.

Brand 71

Brand Branding Reputation Energy 71

Cision

JANUARY 11, 2016

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. Cape dresses & bare shoulders, see the key trends from the #GoldenGlobes https://t.co/86Dzy1u024 Author | Media Maven | Cultural Artige.

Twitter 120

Twitter Fashion Television Travel 120

Doctor Spin

JANUARY 17, 2023

The trend is about a future where we use solar power to create a more equitable and resilient world. But the trend goes way beyond just solar power. The community praised the film for depicting a future where progress is made, not just talked about. Here goes: Table of Contents What is Solarpunk? 2023, January 10). In Wikipedia.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Onclusive

MAY 31, 2017

My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports.

Data 150

Data Resources Engineering Film 150

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. This often shows a lack of coordination between web content, PR and social media. . I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. The potential impact of live-streaming.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100