Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media.

How To 130

How To Pitching Film Video 130

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. An interview is no different. Be aware of optics.

Film 62

Film Interviews Video Media Training 62

PR for Anyone

DECEMBER 1, 2021

If you are filming in your basement, it will likely be echoey. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript.

Interviews 130

Interviews Video Film Industry 130

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. I love appearing podcasts, radio and other media around the world, sharing insights on how to make a greater impact. There are also videos, speaking engagements and the use of social media to help share the mission of the project.

Film 150

Film Travel Leadership Training 150

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult.

Reputation 78

Reputation Government Film Viral 78

PRSay

JANUARY 28, 2020

For instance: Is there a major social-media movement that your client can get behind? Can the product you’re marketing capitalize on a current trend? If you’re marketing a product, tie your story to a person whose life has been altered for the better. For Berry, it was a tribute to the women of color who came before her.

Case Study 176

Case Study Healthcare Film Brand 176

Cision

AUGUST 21, 2015

Whether it’s comic books, video games, science fiction or fantasy, what was once the province of just a bespectacled few is now accessible to the masses; three of the top ten highest grossing films of all time are based on classic comic book properties. “People in general are becoming nerdy. Now the nerds are taking over.”

Blogging 120

Blogging Film Video Web 120

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are!

Marketing 92

Marketing Interviews Film Video 92

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business.

Film 86

Film Ethics Employee Data 86

Solo PR Pro

DECEMBER 17, 2021

promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Phyllis Weiss of Weiss Communications, Inc. million average monetary value, according to Muck Rack.

Banking 96

Banking Film Transportation Financial 96

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. McDonald’s wrong-time marketing?

Brand 160

Brand Branding Viral Crisis Management 160

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Yes, it’s that time of year again. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. Since coming here I already love the great team I have and our larger marketing department.

Financial 120

Financial Corporate B2B Film 120

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Set the Stage for Interviews.

Mobile 73

Mobile Video Interviews Film 73

Maxim Behar

FEBRUARY 18, 2024

Back then, when there was no social media, that was the only way to make a mistake, and everyone would see how you made it. Whether in a book or a film. I can say that modern music is 15% voice and 85% marketing. You can find the full interview here. Winston Churchill himself had been a journalist.

Newspapers 58

Newspapers Travel Course Meeting 58

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. Is there a market mindset there?

Television 58

Television System Interviews Travel 58

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. More specifically, are people increasingly allowing machines to come between them and other people, and what roles should marketers play?

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. That was the outcome good media relations pitching earned.

Media Relations 60

Media Relations Media Interviews Pitching 60

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Mark My Words

DECEMBER 7, 2020

But beyond that, there have been a spate of recent headlines delving into the high-profile BBC interview Diana gave in 1995, and there is anticipation of other shows, including a movie and a streaming musical, that will focus on her. More than 23 years after her death, the mythic tone around her image seems to resonate as much as it ever has.

Interviews 60

Interviews Privacy Film Banking 60

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 58

Radio Ethics How To Writing 58

Waxing UnLyrical

MARCH 12, 2012

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1.

Nonprofit 98

Nonprofit Film Video Social Media 98

Maxim Behar

OCTOBER 15, 2023

Just like marketing doesn’t have a translation I think only PR should be used. And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. Then a guy from America came to interview me.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 182

Media Training Training Interviews Media 182

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Sports 113

Sports Travel Television Agency 113

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

Publicity 77

Publicity Reputation Crisis Communications Film 77

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 13, 2010

Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Finally, Bah Humbug media! What is with the media these days? Why dont you film it - especially the smiles on peoples faces and then email the station? Third, is someone going to Ustream the event? Such a shame. Shall We Tweet?

Media 89

Media Facebook Twitter Film 89

Critical Mention

FEBRUARY 12, 2019

One thing I’ve witnessed from working at a record label is that every time a “victory” happens, check in with your media list. My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. Is this real life right now?”

Interviews 91

Interviews Film Instagram Writing 91

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. Media Bullseye Roundtable, also hosted by Chip Griffin.

Marketing 147

Marketing Content Marketing Social Media Film 147

Waxing UnLyrical

DECEMBER 26, 2010

Inspired, I venture to hazard, by the Silent Monks’ Hallelujah chorus , but it clearly took a lot of effort to rehearse, film and edit this. 5 social media gifts I want from Santa , by Matt Singley. e-Christmas sales driven by free shipping , from Social Media Influence. Why: It’s so cute.

Measurement 55

Measurement Facebook Twitter Social Media 55

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. Courtney Mains @courtneyamains. nominated by Dean Mundy). You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Norton's Notes

AUGUST 19, 2015

I remember holding one of the first mummy blogger events ever in the UK, the top 20 bloggers had never actually met each other in the real world and our special film premier event for a new BBC children’s TV show gave them an opportunity to finally meet the people they had been commenting with and against. Is this ethical and correct?

Blogging 28

Blogging Writing Advertising Advertising 28