Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

The Proactive Report

DECEMBER 26, 2022

The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video is the most watched type of content online.

Video 162

Video Film Social Media Facebook 162

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

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Consumer Marketing Television Viral 80

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films. Consider the risk.

Brand 129

Brand Branding Film Insurance 129

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

The Resolution Blog

AUGUST 5, 2019

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. They’ve also just recently launched their own social media company, Wagyu Social. We live in a meme culture, don’t we?

Marketing 120

Marketing Film Instagram Video 120

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve.

Brand 78

Brand Branding How To Film 78

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Everyone’s favourite supermarket social media team has ‘entered the chat’. Jumping on the film’s slogan; ‘She’s everything.

Brand 116

Brand Branding Social Media B2C 116

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Karen Freberg

AUGUST 22, 2021

I felt this so much for my fellow colleagues who teach social media (#SMprofs). I am very, very fortunate to have the support at Louisville for teaching social media and strategic communication, and these courses are very popular with the students and my colleagues support this.

Social Media 98

Social Media Media Course Conference 98

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

PRSay

MAY 4, 2022

CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Maria Monte de Rey, chair of the California Association of the Deaf Media Committee , moderated the panel that also featured Delbert Whetter , a film producer and consultant.

Film 150

Film Communications Media Interviews 150

Landis PR

JANUARY 8, 2024

Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. Not to mention, it blew up on social media with the hashtag #HeidiHalloween2023! The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.

Film 59

Film Twitter Viral Social Media 59

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts. These guerrilla marketing type actions aren’t for everyone, and they carry a certain risk. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Prohibition

OCTOBER 27, 2019

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. The shoot took place at a stunning grade II* listed building called Birdsall House , located in North Yorkshire.

Film 48

Film Brand Branding Video 48

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. Social Media Strategy.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. And when you erupt in the local bakery about the current price of scones, there are probably a dozen other confection lovers standing at the ready with cell phone cameras to film your blow up. But guess what? Monitor yourself. –John.

Social Media 73

Social Media Airlines Media Reputation 73

Prohibition

JULY 23, 2019

Public relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni. The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships.

Social Media 54

Social Media Media Education Internal 54

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" science behind social behavior.

Social Media 82

Social Media Media YouTube Film 82

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 50 percent of marketers want to learn more about live video. 14 percent of marketers are using live video. So, how do we get there?

Facebook 0

Facebook Marketing Video Film 0

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. Media Bullseye Roundtable, also hosted by Chip Griffin.

Marketing 147

Marketing Content Marketing Social Media Film 147

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. Every video has to start somewhere and when it comes to a corporate marketing video – nailing down your key messages and target audience is a good place to start. Make sure you plan ahead for your marketing video.

Video 62

Video Corporate Marketing B2B 62

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

5W PR

APRIL 7, 2023

To reach a wider audience, food bloggers must use various marketing and PR strategies. These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram.

Film 88

Film Video YouTube Instagram 88

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Every media release is planned to maximize its desired impact, which depends on the goals of the production. Big-budget blockbuster?

Film 143

Film Publicity Television Local 143

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage.

Advertising 334

Advertising Advertising B2B SEO 334

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb.

Film 88

Film Media Television Journalism 88

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media.

How To 130

How To Pitching Film Video 130

Communications Conversations

NOVEMBER 2, 2018

I loved the way this film was shot. Now, what do all these things have to do with social media marketing? Social media content–specifically, video content–should be designed, in many ways, to do that very thing. Elliott doesn’t miss a beat and drives away with tears in his eyes.

Video 60

Video Social Media Media Film 60

The Stalwart Blog

DECEMBER 10, 2015

Like a boxer saving their hardest punch for the 12th round, the marketing world has reserved its best for last in 2015. The film marks the seventh installment of the illustrious series and the first since Walt Disney Studios acquired Lucasfilm for $4 billion in 2012. Disney has also tied together all of its assets to promote the film.

Film 60

Film Marketing Instagram Video 60

Prohibition

JUNE 22, 2023

Heinz has created a series of five short films to showcase just how much the public love them, with the unifying tagline of ‘It has to be Heinz’. These short films really show the power of strong brand loyalty and how to harness this for a successful campaign!

Film 62

Film Social Media B2C Survey 62

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Social Media Marketing World. He loves to talk about marketing AI.).

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Conference Marketing Case Study Content Marketing 97