PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 119

Social Media Conference Media Corporate 119

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

Social Media 60

Social Media Interviews Media YouTube 60

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But if you have a good story, you can find interesting ways to present it to your audience. “It She spoke at a recent Social Media Week panel with other content creators. Their newsletter is gorgeous.

Viral 112

Viral How To Storytelling Facebook 112

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” This is one of the problems with Facebook.

Social Media 111

Social Media Reddit Media Facebook 111

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. There should be a header that contains a pain point from the consumers, a professional-toned copy, and use cases presented as the potential consumer scrolls down the website.

Brand 60

Brand Branding B2C B2B 60

Cision

JUNE 29, 2017

Is there an emotional response it invites on social media? Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. Too often, marketers present metrics that look good instead of metrics that matter. Is the sentiment positive?

Storytelling 0

Storytelling Data Communications Technology 0

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. It’s not sexy.

Groups 68

Groups Brand Branding Facebook 68

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

Sword and the Script

JULY 2, 2016

By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. He has poured tequila for an audience to illustrate his point in presentations. Recently research by Fractl and others reinforces this idea, and so social sharing is the theme for this week’s three Unscripted Marketing links.

Marketing 64

Marketing Viral Survey Infographics 64

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Remember: Issues present PR opportunities to organizations, when managed effectively. Social media is a powerful communications tool that presents many wonderful opportunities. Takeaways for your organization.

Case Study 232

Case Study Crisis Twitter Viral 232

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. It’s photos, graphics, GIFs, memes and video.

Social Media 40

Social Media Pinterest Media Marketing 40

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. Imagery appeals to journalists.

Communications 120

Communications Telecommunications Infographics Video 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start.

Publicity 120

Publicity Storytelling Journalism Viral 120

Beyond PR

MARCH 23, 2016

Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Visuals help readers connect with your message or story, and social media users are much more likely to share something with an engaging photo or video than something which is text only.

Video 40

Video eBook Viral Infographics 40

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

Cision

DECEMBER 5, 2017

Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

Media 74

Media Viral Video Newspapers 74

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

NewsWhip

NOVEMBER 11, 2021

That shows you the Timeline of public and media interest, and you can add content feeds of articles published on the web, posts from social networks such as Twitter, Facebook, Reddit, Instagram, and YouTube, and leaderboards of the websites, journalists, and subreddits that mention your brand.

Reputation 78

Reputation Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 29, 2017

Is there an emotional response it invites on social media? Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. Too often, marketers present metrics that look good instead of metrics that matter. Is the sentiment positive?

Storytelling 73

Storytelling Data Communications Technology 73

MaccaPR

NOVEMBER 30, 2017

People hundreds of miles away will see an event on Facebook, on Twitter.”. Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. “We Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Sometimes, that means developing the content themselves or at least helping in the process.

Media 54

Media Newspapers Journalism Video 54