PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? One time I was working with a media relations pro from a nonprofit at my media relations workshop. Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Would you like to share them?”.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Cision

MARCH 18, 2016

We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? I am open to Twitter or Facebook communication as well.

Pitching 120

Pitching How To Travel Writing 120

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Marketwired

JANUARY 8, 2016

Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. Even the media use social to share breaking details on stories. Now, it’s not that simple.

Media Relations 100

Media Relations Media Crisis Pitching 100

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. Follow up on your pitches and stories so we can cultivate a working relationship. How do you prefer to receive pitches? Can you be pitched via these channels?

Pitching 120

Pitching Agriculture Report Energy 120

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. As media relations professionals, the least we can do is ease their burden. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. The change will take effect on April 2, 2024. It was a very humbling experience. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 128

Twitter Survey Journalism Social Media 128

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 118

Strategy Pitching Film Advertising 118

Flack's Revenge

OCTOBER 15, 2020

Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? The media alarm over this also says something about how they cover tech. The irony is that pitches from startups often go ignored by major media.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Most reporters are not receptive to pitches on Twitter.

Social Media 109

Social Media Report Survey Media 109

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 96

Media Sports Agriculture Pitching 96

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. The secret is it takes more than pitching.

Media Relations 104

Media Relations Social Media Media Pitching 104

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Cision

OCTOBER 3, 2017

These journalists are characterized by disproportionately consuming and searching social media, rather than posting original content. They may be on social media as much as five hours per day, perhaps Facebook and Twitter exclusively. Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents).

Social Media 202

Social Media How To Media Journalism 202

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

MARCH 30, 2018

Facebook is an easy target right now. But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. 2011 — Facebook follower numbers seemed to grow on their own.

Facebook 92

Facebook Newspapers Google Strategy 92

PRSay

AUGUST 9, 2019

2011 — Facebook follower numbers seemed to grow on their own. People were actively looking for Facebook pages to “like.” And Facebook actually showed them your posts! I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. Get more media pitching knowledge from Michael Smart here.

Strategy 130

Strategy Newspapers Facebook Google 130

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

APRIL 15, 2024

What advice do you have for PR people that want to pitch you? You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! In reality, there’s a lot of behind-the-scenes coordination to keep a steady flow of stories and videos coming, so I’m probably taking time to plan a few weeks ahead.

Meeting 102

Meeting Media Journalism Interviews 102

Bad Pitch Blog

JULY 29, 2007

While I poke fun at social networks, Facebook has been a lot of fun and taught me a few things. The experience has inspired me to create a poorly-produced video series called Facebook Confessional. You can see the latest episode above* and I post all of them on my Facebook profile and archive them on YouTube. You can''t anyway.

Facebook 45

Facebook Media Relations Media Film 45

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Bad Pitch Blog

MAY 21, 2007

What’s wrong with this pitch? Kevin, Did you happen to catch Marlo Thomas on the Today Show last week talking about her new discovery, “the Facebook?” But the truth is, today''s media landscape is shifting too fast for even many bloggers to keep up with on their own. The pitch starts with a timely hook. Riddle me this.

Facebook 40

Facebook Pitching Web Google 40

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. And people still faxed pitches! As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. Step 4: Amplify Your Content with Media Relations. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Despite journalists’ reliance on social media, the way they interact with communication professionals has not changed. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Cision

AUGUST 23, 2016

With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120