Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

MARCH 9, 2017

Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Social media is your competition. Who is winning that competition?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Maxim Behar

JUNE 20, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments on the insurgence of fake news on social media and the responsibility of the consumer to educate and inform themselves, rather than putting blame on the platforms. "In So – now Facebook is to blame because its full of fake news.

Facebook 52

Facebook Education Social Media Writing 52

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Even Apple’s Tim Cook weighed in, saying he had no advice for Facebook CEO Mark Zuckerberg because he “wouldn’t be in that situation.”

Facebook 136

Facebook Privacy Data Survey 136

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Maxim Behar

JUNE 20, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments on the insurgence of fake news on social media and the responsibility of the consumer to educate and inform themselves, rather than putting blame on the platforms. "In So – now Facebook is to blame because its full of fake news.

Facebook 52

Facebook Education Social Media Writing 52

Polaris

NOVEMBER 27, 2014

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. For brands, the way to get the most value from Facebook is to view it as a social setting (which it obviously is) and behave in manner that will make you popular. Engagement is key on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

Writing 165

Writing How To Video Facebook 165

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. military operating environments.

Public Affairs 87

Public Affairs Communications Radio Television 87

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Cision

JULY 6, 2015

an informal type of discourse that does not cover any functional topics of conversation or any transactions that need to be addressed.” Small talk is an essential part of our social interactions. But what about social media? Even if we use social media pseudonymously. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

NewsWhip

NOVEMBER 3, 2022

, local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. Silva’s team can’t orchestrate social media at this level without some help. “If

Reddit 158

Reddit Viral Analytics Social Media 158

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Burrelles Fresh Ideas

JANUARY 30, 2024

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 96

Ethics Crisis Transportation Airlines 96

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. The Fake Facebook Meme. Twitter and Facebook both contain plenty of fake followers. The time we have spent together has been great.

Social Media 106

Social Media Media Viral Facebook 106

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 59

Radio Pinterest Television Government 59

Waxing UnLyrical

FEBRUARY 21, 2014

I know I haven’t been writing much lately, and I promise I will start to do that soon. Friday Funny: Social Media Complexity is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Shonali Burke Social Media cartoon friday funny Sean R.

Social Media 76

Social Media Media LinkedIn Google 76

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 144

Analysis Tools Software SMB 144

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Critical Mention

NOVEMBER 2, 2021

Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Not only are your responses for the people who write them, but they can also help influence whether or not prospective clients choose to do business with your brand based on your customer support. Priscilla Osorio.

Sports 141

Sports Facebook Writing Brand 141

Waxing UnLyrical

MARCH 14, 2013

Here are seven tips on successful social media disengagement to help you stay happy both at work and home: 1. On the first day of school, inform parents and students how you prefer to be reached and when. If using Facebook, know your school or district’s policy on social media engagement.

Social Media 92

Social Media Media Policies Facebook 92

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you.

Guidelines 60

Guidelines Social Media Media Privacy 60

Waxing UnLyrical

DECEMBER 5, 2014

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. DMs like: “Your eyes r so pretty, you write me honey?” Which are the Facebook status updates you could do without? ” ~ Rich Reader. Robert Udowitz.

Facebook 111

Facebook Google Twitter LinkedIn 111

Shift Communications

JULY 24, 2015

These are basic questions that should always be asked when gathering information. They are typically used in research, whether it is for journalism, police investigations, or that research paper you had to write sophomore year of college. So how does this apply to social media? WHO are you trying to reach? Angie Goldman.

Social Media 60

Social Media Media Journalism Survey 60

Landis PR

NOVEMBER 26, 2022

In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Social media has advanced so much over the years that it may seem as if press releases are the dinosaurs of all communications strategies. Leverage Social Media. Photo courtesy of Pexels.

Company 98

Company Communications Case Study Engineering 98

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. It’s not difficult to guess why Facebook considers captions important. When you scroll through your Facebook news feed, you typically watch video without the sound. How advertisers can communicate their message in silent Facebook video ads.

Video 100

Video Facebook Advertising Advertising 100