PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Holding companies — especially WPP, Omnicom, Interpublic and Publicis — will continue to play important roles in the PR industry.

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Publicity Social Media Television Measurement 167

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Deirdre Breakenridge

FEBRUARY 5, 2015

For example, Apple had Steve Jobs, Virgin has Richard Branson, Facebook has Mark Zuckerberg. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints.

Engineering 150

Engineering Writing Corporate Brand 150

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). How do you think the industry has progressed in this area? What inspired you to write the book? How much time do we have…? Full report.

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Interviews Content Marketing Writing Journalism 104

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Not only should you track your brand’s name, but you should be able to track any saved search including additional keywords and phrases related to your industry and organization. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. You don’t have to convince a journalist to write your story. It belongs to your company, and you can publish any content you want.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

JANUARY 13, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community, his interest in building networks across the industry, and the importance of seeing an increase in diversity in the industry – especially at the C-Suite level. For advancement in the industry? How do you see that changing?

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Local Radio Community Tools 120

Cision

JANUARY 19, 2017

She is also the author of From Unknown To Expert , a step by step framework to help entrepreneurs develop effective PR and social media strategies to become thought leaders and influencers in their industries. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Video – I continue to read about the positive impact of video given today’s heavy use of smartphones and emergence of apps like Facebook Live; I think it’s likely that this will evolve into more interactive video – e.g. AR and VR.

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Pitching Journalism Video Advertising 174

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 53

How To Writing Guidelines Television 53

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. And that will ultimately define our position as a leader in the entire industry.

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Meeting Advertising Advertising Agency 98

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). How do you think the industry has progressed in this area? What inspired you to write the book? How much time do we have…? Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Ethical Voices

SEPTEMBER 19, 2022

Did I want to be pigeonholed in the events industry, which who knows if it has a future, and what does that future look like? Then they got Facebook. In Cambodia, Facebook is almost like Google. The private newspapers are affiliated with certain groups, so they are pro certain things. That turned everything upside down.

Ethics 83

Ethics Radio Sports Facebook 83

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Take the time to research media outlets that are relevant to your niche industry. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind.

How To 72

How To Pitching Writing Social Media 72

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." If I ran an industrial business, I would certainly sleep in the factory at least once a month. Both the communications and industrial businesses are very competitive. But it's nice sometimes to have a guy sleep in the factory.

Leadership 58

Leadership Social Media Creativity Ethics 58

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news.

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Print Storytelling Newspapers Advertising 60

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. I appreciate your comments by email, Facebook and Twitter. Please keep reading for the full analysis. Happy New Year.

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Government Education Print Ethics 103

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. It’s far easier to get motivated about selling a product if your industry press are writing positively about it. brilliant?—?that’s

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Retail Internal International Twitter 168

MaccaPR

APRIL 18, 2017

Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the.

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How To YouTube Pitching LinkedIn 121

Bad Pitch Blog

JANUARY 2, 2015

Image via The year ended with less of a whimper than expected in the public relations industry with everything from Uber and Sony missteps to smaller gems like GoGo Squeez and Play Doh. 1) Consider the Source: The New York Post notes it''s a "tabloid-format" newspaper. In fact, this story from the New York Post almost went unnoticed.*

Pitching 40

Pitching Newspapers Writing Report 40

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Meanwhile, I was also learning the news I was writing. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. It’s not just marketing.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. 50% trust financial industry analysts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Maxim Behar

JULY 5, 2023

But you know, you think of the scenery, you look at pictures, you think of some of the people, you find them on Facebook, you send them a message saying "thank you so much for seeing me", but eventually you think of the food, and you go "Oh my god.". which are adjacent to the main island of Mahe. This is a revolution.

Radio 52

Radio Hotels Course Social Media 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Let’s face it, nobody knows your brand, industry and personas better than you. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

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Writing Google Blogging Exercises 83

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. There was also a shocking confession: A3: Confession: My first PR internship involved calculating AVE with a ruler and newspaper clips. Hone your writing skills. Louis headquarters, and the Missouri Chamber of Commerce and Industry. measurePR. — measurePR [link].

Measurement 40

Measurement Financial Internal International 40

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. An ability to listen. He also got a job out of it.

Publicity 90

Publicity How To Course Facebook 90

MaccaPR

JANUARY 17, 2017

As newspaper and broadcast newsrooms continue to decline, companies must adapt to the shifting landscape with enticing online content for their media targets and public audiences. How to Transform Your Online Newsroom Into a Media Magnet How important is your company’s online newsroom?

Crisis 48

Crisis Local Blogging Creativity 48

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

APRIL 5, 2013

All students were required to read the newspaper each day in preparation for the quiz. What questions would yield the best responses – or sound bites – for the story they’ll write? Maybe it’s something as innocent as a party picture you were tagged in on Facebook, or something more serious like a DUI conviction.

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Interviews Newspapers Examples Industry 52

Stuart Bruce

MARCH 16, 2015

My reasons for joining professional or trade associations are primarily: Contributing to the profession – I make a good living out of PR therefore I have a duty to give back to the profession and industry. The PRCA also conducts some interesting and valuable research into the state of the industry. Annual cost €280 / £200.

Publicity 60

Publicity Ethics Insurance Insurance 60

Maxim Behar

MARCH 12, 2024

Public relations was never an elitist industry; today, it is less so than ever. PR is not an elitist industry. Instead, it is an industry for the people it is supposed to reach. Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services.

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Ethics Social Media Local Corporate 63