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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging. For ideas, consider the following tips. Add a Human Element.

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Infographic: What’s the State of the Media in 2016?

Cision

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. For a taste of what’s in the report, check out our infographic below or download the 2016 version for free now!

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First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. In 2015, brands need an ad budget to make Facebook work. In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. On Facebook, your top priority as a business is to educate. Her answer?

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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. This will not only drive traffic to the business site but also fortify the company’s stature as a thought leader in its industry. Don’t be monotonous Don’t limit the brand to text-based content.

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11 Facebook Ad Design Tricks to Boost Your Engagement

Critical Mention

It’s no easy task for marketers to create Facebook ad designs. We have 11 tricks up our sleeve for you to create awesome Facebook ad designs that will wow your customers and target audience alike! According to Statista , in the fourth quarter of 2018 for Facebook, in particular, it was found that 1.52 But not to fear!

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?