Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? Post-exercise feedback: “That sounded sterile and unconvincing.”.

Exercises 82

Exercises Interviews Groups Video 82

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? The baby and toddler were followed by Kelly’s wife who did her best to pull their children out of shot.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Paid advertising.

B2B 174

B2B Company Marketing SEO 174

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. It’s no longer enough to simply do a TV interview or post a blog on your website.

Television 120

Television Pitching Journalism Interviews 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 108

Corporate Communications Crisis Management Crisis 108

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Then I check my Twitter feed for news via my iPad and my Facebook feed for what’s trending. Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way.

Print 48

Print Newspapers Interviews Journalism 48

Deirdre Breakenridge

MAY 6, 2015

I did this same exercise a few years back to learn the difference between Tumblr and Facebook. However, if you really want to get the “inside scoop” on this quickly growing mobile application, just ask a 20-year old. I’m lucky to have the 20-somethings in my family and they are always happy to share their insights.

Instagram 150

Instagram Exercises Mobile Video 150

David PR Group

OCTOBER 26, 2014

I have friends who have taken extended breaks from Facebook, and others who often see it as a platform for people to be nasty in a somewhat anonymous manner. Still others just find Facebook overly commercialized. You may have heard about Ello, as it is being described by some as the “anti-Facebook.” Todd Berger.

Privacy 69

Privacy Facebook Advertising Advertising 69

The Stalwart Blog

JUNE 16, 2016

There is an amazing interview making the rounds with a former CIA officer who said her secret life taught her one thing: listen to your enemy. Fights on Facebook tend to see a lot of engagement, Twitter rants, violence as entertainment, etc. Here are a few strategies I’m reading about to handle the line between annoyed and enraged.

Communications 60

Communications Chemicals System Exercises 60

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars. Here you go. ” 2. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

Education 40

Education Measurement Government Interviews 40

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. The rapid development of AI-powered tools has moved video doctoring from a primitive exercise often undertaken for fun, to a calculated misinformation tactic for bad actors. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 45

Storytelling Data B2C B2B 45

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. No one on my Facebook page thought he should get a pass.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. No one on my Facebook page thought he should get a pass.

Report 120

Report System Leadership Crisis 120

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Three weeks into 2011, how am I doing?

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 8, 2011

Comment as pts moderator Jillfoster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Comment as pts moderator Kami Huyse Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

AUGUST 25, 2010

Even if you don’t have to track your time, it’s still a good exercise to undertake. If you use Seesmic , you can also save items from your Twitter and Facebook streams. Comment as pts moderator Mary Deming Barber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. Comment as pts moderator Jen Marsik Friess Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Blogging 90

Blogging Facebook Twitter Writing 90

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. Not the quality of your close relationships (albeit that’s a close second), not whether you smoke, booze, exercise, or are fat or thin.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

OCTOBER 22, 2010

We helped CRN understand that the first phase is all about creating awareness, so we [would] be gauging increases in website traffic, My Wellness Scorecard participation and [their] Facebook/Twitter following. There were no promise of sales via social media in Year 1. You talked about sales being the goal through SM in Year 2. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 4, 2010

Depending on the size of your network, it’s a similar story on Facebook, which also applies sophisticated, even mysterious, algorithms to determine whose updates show up more frequently in your news feed. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. Never, and I mean, never attack your own customer base for “misinterpreting” your campaign.

Marketing 107

Marketing Exercises YouTube Consumer 107

ZudePR

MARCH 22, 2018

There were points when I thought the whole endeavour was just a huge exercise in procrastination. I made sure I ate well, slept adequately and exercised daily, mainly running. As the days went by, I’d drop the occasional Facebook message to old mates, running friends, Internet friends too. Why the health club?

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

JANUARY 1, 2011

That means eating right (which means cooking as often as I can), exercising regularly (whether on my elliptical machine or by taking my dogs for a walk, or by taking dance classes – yes!), Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Measurement 42

Measurement Blogging Tourism Twitter 42

PRSay

JUNE 11, 2021

In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What are some best practices for other communicators?

Publicity 158

Publicity Social Media Report Fashion 158

Polaris

NOVEMBER 21, 2014

And be sure to interview people who weren’t so happy with your product or service to get a complete perspective. Are they using Facebook, Pinterest or some other platform? Example: Carl is on Facebook but also dedicates time to Instagram to share pictures of his friends and cycling team. 7 Steps to Creating Buyer Personas.

Pinterest 144

Pinterest Examples Education Data 144

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. I have to pause here to note an uncomfortable irony.

Privacy 72

Privacy Social Media Trends Video 72

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

FEBRUARY 3, 2012

cause that Allison Fine created, set up and then invited me to join her Pinterest board of the same name , as an exercise in “Pinactivism.” Brinker stuck stubbornly to her point, and to me it was pretty sad that only at the end of the interview did she acknowledge “communication issues.”

Policies 111

Policies Nonprofit Crisis Communications Financial 111

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

” When reports hit that he was a GOP target after a tough interview with Kellyanne Conway, Tapper fired back by taking over the #TapperDirtFile hashtag with silly mock-revelations, and it quickly devolved into a gag trending topic. But it’s tricky for a working journalist to be returning incoming fire.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet.

System 120

System Newspapers Technology Brand 120

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Get weekly exclusives (find a celebrity, conduct the interview etc.). If a study reveals that ‘1 in 4 Brits exercise for mental health reasons’, write that as your subject line rather than a pun-filled cliché. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164