Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 89

Media Relations Media Trade Shows Journalism 89

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing.

B2B 103

B2B Trade Shows Survey Study 103

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. For example, you might want to share a breaking news announcement. For example, are you hiring new executives?

Small Business 83

Small Business How To Writing Conference 83

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. Generally, you should pay to promote content only after the organic distribution has run its course.

Media 124

Media B2B Groups Conference 124

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. 44% say content marketing.

B2B 69

B2B Report Marketing Survey 69

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want consumers to pre-order your new product.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. Media references are hard for several reasons.

B2B 83

B2B Media eBook Interviews 83

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation.

B2B 60

B2B Facebook Marketing Advertising 60

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. 2) Community Strength.

B2B 81

B2B Measurement Blogging Community 81

ReimaginePR

SEPTEMBER 5, 2016

Blogs don’t have to be filled with just one type of content. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”).

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. It seems like a no-brainer, and I assumed smart marketers were already doing this – but apparently, that’s not true at all. Set a cadence and host webinars regularly. webinars last year.

Survey 95

Survey B2B Report Video 95

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

AUGUST 2, 2018

There is a lot of content out there on AI. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. It's understandable.

How To 41

How To Marketing Software Tools 41

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. Inbound marketing is not about quick wins or life hacks, but it is about connecting with your consumers in natural ways. Jorge emphasized that blogging progress takes time.

Marketing 45

Marketing Engineering Resources Corporate 45

Cision

AUGUST 21, 2017

Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Course Case Study 258

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 121

Case Study B2B Study Marketing 121

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 204

Marketing Employee Content Marketing Media Training 204