ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want consumers to pre-order your new product.

Writing 88

Writing How To Media Guidelines 88

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it with whatever else you’re doing marketing-wise.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. It seems like a no-brainer, and I assumed smart marketers were already doing this – but apparently, that’s not true at all. Set a cadence and host webinars regularly. webinars last year.

Survey 92

Survey B2B Report Video 92

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”).

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. For example, SXSW is an event that has grown in size and scope since its inception, but has always attracted an enthusiastic group of techies, music fanatics, and content lovers. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing.

B2B 99

B2B Trade Shows Survey Study 99

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. Generally, you should pay to promote content only after the organic distribution has run its course.

Media 95

Media B2B Groups Conference 95

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. Inbound marketing is not about quick wins or life hacks, but it is about connecting with your consumers in natural ways. Jorge emphasized that blogging progress takes time.

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

AUGUST 2, 2018

There is a lot of content out there on AI. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. It's understandable.

How To 41

How To Marketing Software Tools 41

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

ReimaginePR

SEPTEMBER 5, 2016

Blogs don’t have to be filled with just one type of content. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167