Buzzstream

APRIL 4, 2024

For example, let’s choose a post I worked on for Homebuyer.com: The Most Affordable Cities to Buy a House. For example, if I posted last week, I’d choose “Past Week” as my date parameter. So, for our example, it would just be “homebuyer.com” (the.com is part of the brand name.)

Digital PR 62

Digital PR How To Media Google 62

Doctor Spin

NOVEMBER 17, 2023

Instead of thinking about how to achieve something, you consider what would prevent it from happening. For example, if you keep removing grains of sand from a heap, when does it stop being a heap? Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics).

How To 52

How To eBook Wikipedia Viral 52

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. How to do that? How to Create an Effective Monitoring Strategy. Take a small coffee company, Candid Cup, for example. It all starts with the news you are taking in.

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How To Social Media B2C Television 149

Cision

DECEMBER 7, 2015

But how to get in on it? Offer educational resources and how-to tutorials. For example, if you want to grow brand recognition in San Francisco, seek out the influencers in that geographic region. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods.

How To 120

How To Marketing Viral Survey 120

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. How to avoid plagiarizing content.

Social Media 126

Social Media Ethics Trends Viral 126

Melissa Agnes

SEPTEMBER 4, 2014

On Ripoff Report, for example, your best shot is simply filing a rebuttal and hoping it gets approved for posting. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. The effectiveness of this depends on the specific website.

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How To Wikipedia Viral Ethics 238

Contently - Strategy

MARCH 2, 2023

With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. At least for now, Beyonce or Harry Styles won’t help you go viral. Example : This Reel from Later Media is conversational, informal, and educational. Always use on-screen text.

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Brand Branding Instagram Video 134

Buchanan PR

JUNE 30, 2023

For example, this tweet served up the perfect meme template. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

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Viral Trends Social Media Creativity 71

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences.

Corporate 48

Corporate Examples Storytelling Brand 48

The Proactive Report

DECEMBER 26, 2022

One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. What started on TikTok became a mainstream media frenzy.

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Video Film Social Media Facebook 162

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. It could be man-made—for example, a product recall. In today’s world, a negative story about your brand or organisation could go viral in an instant. For example: A lawsuit alleging dangerous product defects.

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Marketers hear all the time about how they should double-down on their creation of visual content. Marketers hear all the time about how they should double-down on their creation of visual content.

How To 76

How To Marketing Viral Community 76

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

Interviews 193

Interviews How To Media Viral 193

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories.

Reddit 117

Reddit Viral Community Local 117

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. We have seen many examples: An executive writes an inappropriate tweet and loses her job. Here a few key points to consider when dealing with an online catastrophe.

How To 40

How To Reputation Viral Airlines 40

PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. You don’t want to pitch what everyone else is going to pitch. Have some fun. I just met a food blogger who found some long spirally pasta and she made a sauce and put it on Tik Tok. That’s what people like. Things that are different. National Learning and Development Month.

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Pitching Media Financial YouTube 130

Sword and the Script

FEBRUARY 15, 2022

The story went viral in our market niche. Second, many startups haven’t figured out how to get customers to go along. In the example above, customers who opted-in had access to custom benchmarking data in granular detail. Fourth, and finally, the companies that do haven’t figured out how to make use of the data.

Company 96

Company Marketing B2B Software 96

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

Melissa Agnes

JULY 29, 2014

I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) Epic content is.”

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is. How to Write a Press Release. What is a Press Release?

Writing 40

Writing How To Viral Pitching 40

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? In the example above, there’s a blog post that’s doing reasonably well on Twitter. Is a tweet less or more likely to work? Remember this! Christopher S.

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Analytics Google How To System 60

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Sansa is a great example of how you can always reset your course and chart a new path.

Strategy 258

Strategy Trade Shows Case Study Course 258

Melissa Agnes

MARCH 6, 2018

For example, are they taken seriously enough in proportion to their potential harm? For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Are your teams proactive in mitigating potentially negative situations before they occur?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

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Comparison Advertising Advertising Analytics 294

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Siri, it’s over. I’ve married Alexa. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

OnePitch

JANUARY 11, 2024

But I am not the culture editor, so I am not intensely thinking about how to make my section dope. AM: “Another example from several months ago, but I do think it is hard when something's trending at the moment, catching the right time.” But this was related to a raw carrot salad that was going viral on TikTok.” Do we wait?

Pitching 90

Pitching Consumer Trends Viral 90

Cision

JULY 20, 2015

Want to learn the three ways to make your idea go viral? One example Dorie brings up is Question Box , a nonprofit that connects rural villages to accessible information with the touch of a call button. For example, farmers could call up and ask how to treat an ongoing crop disease affecting their land. Look Around You.

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Nonprofit Viral YouTube Leadership 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral.

Local 120

Local Viral Survey Consumer 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche? agency, media and.

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Travel Technology Conference LinkedIn 281

Prohibition

MARCH 11, 2022

A great example of how being reactive and jumping on social trends can provide great quality content. This powerful, thought provoking campaign is a fantastic example of how to stand out when it comes to awareness day campaigns. The following video and drawing that went viral sums it up quite well.

Social Media 71

Social Media B2C Viral Trends 71

Cision

OCTOBER 15, 2015

How to Pay Attention. How to React. Ignore it and risk it going viral? With our hairy example, you could respond: “Oops! You’re looking for good, bad and indifferent mentions of your brand, as well as your product category. It’s also a good idea to see what people are saying about your biggest competitors. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. For a great example of how an obsession can lead to unchecked online chat and ultimate disaster, also read French’s Broken Harbor.

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Viral Storytelling Writing Crisis 120