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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Still Seeking Inspiration? Literally.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The Inside Story on How to Spy on Competitors (& Innovators). A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. How did Movoto do it? Implement viral marketing tactics. Cool infographics. Information is everywhere. The Key Steps.

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How to Ideate a Successful Survey Campaign

Buzzstream

For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. The most common example of this tactic in play is the “statistics” keyword (as you saw in the examples above.) My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. For example, having the greatest impact, or being the most helpful, is probably dependent on the context. Most marketing videos aren’t going viral.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The Inside Story on How to Spy on Competitors (& Innovators). A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. How did Movoto do it? Implement viral marketing tactics. Cool infographics. Information is everywhere. The Key Steps.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” ” Scott Kaminski | Häfele America Co. 13) Personal stories drive stronger connections.

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