MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences.

Corporate 48

Corporate Examples Storytelling Brand 48

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.

Pitching 130

Pitching Media Financial YouTube 130

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. It could be man-made—for example, a product recall. In today’s world, a negative story about your brand or organisation could go viral in an instant. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Marketers hear all the time about how they should double-down on their creation of visual content. Marketers hear all the time about how they should double-down on their creation of visual content.

How To 76

How To Marketing Viral Community 76

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Sansa is a great example of how you can always reset your course and chart a new path.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

MAY 3, 2016

Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral.

Local 120

Local Viral Survey Consumer 120

Cision

JULY 20, 2015

Want to learn the three ways to make your idea go viral? One example Dorie brings up is Question Box , a nonprofit that connects rural villages to accessible information with the touch of a call button. For example, farmers could call up and ask how to treat an ongoing crop disease affecting their land. Look Around You.

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Nonprofit Viral YouTube Leadership 120

Cision

OCTOBER 15, 2015

How to Pay Attention. How to React. Ignore it and risk it going viral? With our hairy example, you could respond: “Oops! Images: Steven Shorrock , Duncan Hull , J E Theriot ( Creative Commons ). You’re looking for good, bad and indifferent mentions of your brand, as well as your product category. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Prohibition

MARCH 11, 2022

A great example of how being reactive and jumping on social trends can provide great quality content. This campaign highlights how sometimes keeping things simple is really the most effective. Using strong imagery and visual creatives can really do the talking and work wonders for content. Goodbye, knighthood.

Social Media 71

Social Media B2C Viral Trends 71

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. For a great example of how an obsession can lead to unchecked online chat and ultimate disaster, also read French’s Broken Harbor.

Viral 120

Viral Storytelling Writing Crisis 120

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count. In other words, you don’t pitch. An out-of-the-box way to create buzz .

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Pitching Media Conference Storytelling 153

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Siri, it’s over. I’ve married Alexa. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. “How are you going to create something extraordinary if you’re optimizing for the same things as everyone else?” What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting? A recent example was a panel we put together with several other top marketers for a live (and lively!)

Video 153

Video B2B Film Marketing 153

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. An example is misspellings, which are key to monitor so you don’t miss mentions even if they’re spelled incorrectly. You also want to have a flowchart ( Melissa Agnes has a great one) on how to respond and react to an online crisis.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Bad Pitch Blog

MAY 31, 2009

Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. Since there are only so many latest, most innovative, sexiest companies or products, creatively positioning a pitch can be the difference between getting coverage and getting a dial tone.

Media 40

Media How To Pitching Viral 40

Stephen Waddington

JULY 17, 2018

Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. 2 Give examples of what you’re looking for What’s an amazing story to one person is often a day job for another. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. Prohibition PR know how to deal with diverse types of audiences and change their minds. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Beyond PR

AUGUST 22, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And is other places are any examples you’ve seen where that kind of comprehensive marketing communications, holistic approach has really worked? Paul: Brilliant.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. How did Movoto do it? You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

Cision

OCTOBER 16, 2017

As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Buzzstream

MAY 19, 2022

For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. The most common example of this tactic in play is the “statistics” keyword (as you saw in the examples above.) My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics.

Digital PR 71

Digital PR How To Reddit Engineering 71

prTini

JUNE 1, 2015

My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Who’s been in a meeting when someone declares the need for a viral video. Ever had a client try to tell you how to do your job?

Video 28

Video Travel Viral Resources 28

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” ” Scott Kaminski | Häfele America Co. 13) Personal stories drive stronger connections.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

JULY 26, 2018

How to avoid choosing the wrong topic. For example, people searching for the term “how to create a content strategy” have the intent to learn how to create a content strategy. How to align search intent. If you’re focused on what you do, and not on how you help your clients and prospects, you’re going to fail.

How To 66

How To SEO Content Marketing Data 66

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Instead of thinking about how to achieve something, you consider what would prevent it from happening. For example, if you keep removing grains of sand from a heap, when does it stop being a heap?

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Wikipedia Viral Blogging Leadership 52