Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Karen Freberg

SEPTEMBER 20, 2021

I have been able to present and speak at several events since the semester started, which has been great! This study was rejected by several journals and conferences before it was finally published. This is the first semester where I am a full Professor – and I am still getting used to it. Still had a ways to go.

Measurement 83

Measurement Study Conference Industry 83

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. Has to be purposeful.

Measurement 40

Measurement Journalism Video Community 40

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

Wadds Inc.

APRIL 19, 2023

Starting with the advent of universal suffrage, the book moves through key historical events, including the First World War, the General Strike, the miner’s strike, and, most controversially, Nazism, ascribing public relations as a critical actor in each event. But is it still all-powerful?

Ethics 105

Ethics Government Corporate Exercises 105

Stephen Waddington

MARCH 26, 2020

However, as psychological studies show, memory tends to twist events as they happened to us – we might remember things as if real although they never happened to us, or we forget things that are essential at the time. The more we minimise the time between the events and recall, the more accurate account of events we are likely to get.

Policies 109

Policies Government Study Crisis Communications 109

Cision

APRIL 14, 2015

He hosted his own version of “Meet the Press” events. He regularly held events where the press could learn more about Bayer and have access to company thought leaders and executives. It caught on with the media, and they now approach Bayer for stories and for invitations to their next event! Measure What Matters.

Media Relations 120

Media Relations Media Pitching Measurement 120

NewsWhip

JULY 21, 2021

Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the public by measuring the current top stories, looking at both the positives and negatives that have emerged in the last month. We’ll look at the swim cap ban first.

Advertising 88

Advertising Advertising Measurement Sports 88

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. kfyda There are two measures … the first is anecdotal. Ergo, Maddie + Rich = May’s #measurePR. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Flack's Revenge

OCTOBER 17, 2014

PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. You have a social network that is, by some measures, the most influential business publisher.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

NewsWhip

JUNE 2, 2020

How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size. 25-50 employees. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Every new product introduction requires its own media event. With media outlets cutting staff and a plethora of press parties competing for press attendance, events just don’t have the pull that they used to. The best way to measure PR is by the number of interviews secured. Quantity over quality? We don’t think so.

Skype 149

Skype Interviews Viral B2B 149

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. The March eighth event was the third installment of Business Wire’s Meet the Media: Mastering Millennial Media Breakfast.

Reddit 158

Reddit Media Analytics Trends 158

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. Please tweet me @wadds if there’s an event that you think I should add. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. It was crowdsourced as part of my public relations in 2018 project.

Publicity 68

Publicity Conference Internal International 68

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Vetted co-founder and CEO Jon Amar also owns a PR consultancy.

Media 106

Media SEO Analytics Analysis 106

Deirdre Breakenridge

NOVEMBER 23, 2016

To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion.

Journalism 52

Journalism Corporate Software Analytics 52

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. It should leverage influencers, partnerships, current events and social media in real time as a way to gain traction and join the conversation of other influencers and brands.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

OCTOBER 5, 2020

It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. I love this basic test because it’s not based on whether an event, announcement or action is positive or negative. How long have you been in journalism and how did you get started?

Transportation 91

Transportation Meeting Report Media 91

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Decision Time Nears for Mega Measure: FASTER Bay Area. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111

Media Analytics Healthcare Crisis 111

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 79

SEO Engineering Corporate Web 79

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel. What Will The Update Entail?

Advertising 52

Advertising Advertising Web Privacy 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Marketing: Marketing efforts are more directly focused on potential and existing customers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

NOVEMBER 29, 2018

Increasingly, marketers have to justify their spending on a variety of marketing channels, from pay-per-click campaigns, to events, to targeted outreach. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Analytics 105

Analytics Data Trends Marketing 105

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . How did you make the switch from journalism to PR? Both journalists and communication professionals tell stories. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60