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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. So many of my best story ideas are sparked by what I see and experience at industry events. What story or stories are you most proud of?

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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

The most fun was a series called Touched by Cancer, which highlighted the inspiring stories of survivors of the disease as a run-up to the Walk-For-Life fundraising event in our town. It won an award from the National Newspaper Association for community service. What is your top pet peeve with PR people? Answering a question for a CEO.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

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Meet the Media – Dan Rosenheim

Landis PR

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

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Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Big events like that are a great opportunity for teamwork, which have led to some of the most gratifying moments in my career. I had my first staff byline at a small Connecticut newspaper in 2001.

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