PR in High Definition

MAY 24, 2023

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. There are around 5,855 tools that have the potential to be used in PR currently available online, and that number will only continue to rise. Eurovision is a perfect example of how the human influence shapes reputation.

Reputation 62

Reputation Tourism Creativity Television 62

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Reestablishing trust The consumer finance services industry has had its share of reputation issues.

Consumer 78

Consumer Financial Ethics Banking 78

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7. Here’s a link to a Google Sheet version of the tool.

Tools 115

Tools Publicity Ethics Google 115

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Landis PR

OCTOBER 30, 2023

Photo courtesy of Pixabay AI tools have empowered PR pros to become more efficient in their daily workflow—but with great power comes great responsibility. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Use feedback tools. Many companies find a weekly or quarterly feedback survey an invaluable tool for assessing morale, worker engagement, and overall satisfaction.

Reputation 159

Reputation How To Employee Financial 159

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months.

Report 119

Report Publicity Training Policies 119

Landis PR

FEBRUARY 5, 2024

Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 79

Automotive Policies Employee Corporate 79

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. Unsure of the right AI tool to be using? ’ With thousands of AI tools available, choosing the right one can be a daunting task.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. Unsure of the right AI tool to be using? ’ With thousands of AI tools available, choosing the right one can be a daunting task.

Marketing 62

Marketing Ethics Tools Creativity 62

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. As AI technology becomes more prevalent, the risk of information asymmetry in financial markets may increase.

Financial 78

Financial System Ethics Data 78

Prohibition

MARCH 21, 2024

Sentiment analysis is another powerful tool that AI can benefit from. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses. Furthermore, advance AI tools can identify emerging customer preferences.

Social Media 62

Social Media Trends Analysis Media 62

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Hammer is a tool. It’s up to us to to figure out how to harness the tools.” ” Question from moderator: “What technology will be most useful in the next five years?”

System 78

System Technology Banking Community 78

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation.

Publicity 98

Publicity Wikipedia Marketing Training 98

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Whether it’s a massive following on social, expertise, technology, or something else – leverage these assets to drive the partnership.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants.

Government 149

Government YouTube Wikipedia Google 149

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management.

Ethics 69

Ethics Analysis Technology Data 69

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Stephen Waddington

APRIL 24, 2018

An online assessment tool has been developed for use by individual practitioners, team leaders and employers. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7. To provide valued counsel and be a trusted advisor 9.

Education 95

Education Ethics Resources Software 95

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Making sense of AI in PR Our first task was to crowdsource tools that are commonly used in practice.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

MAY 28, 2024

Storytelling is a powerful tool to establish these connections. These tools can generate visually stunning artwork that complements your narratives, captivating your audience and reinforcing the emotional impact of your stories. It humanizes healthcare organizations, making them more relatable and approachable.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. earned $13.9

Software 85

Software Pitching Internal International 85

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Most of the reputable services mark links sent over their network as “no follow.” >>> Did you know?

Financial 89

Financial Video Survey Google 89

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. The same tools that should make PR pros’ jobs easier will contribute to a barrage of noise from amateurs and spammers.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

AUGUST 10, 2011

New media technologies: The world of new media is moving and changing the face of our profession – fast! Moreover, AVEs are (finally) being dropped as a tool for measurement. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 75

Ethics Community Internal International 75

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR in High Definition

JULY 24, 2018

For example, AI is used to generate clippings books in seconds, while social listening and monitoring tools help us identify and build communities, track conversations and analyse sentiments. In terms of advancement, the AI tools on the market today are more like a toddler than an adult. Much like a teenager, it will need direction.

Analysis 48

Analysis Tools Data Exercises 48