Remove Ethics Remove Measurement Remove Technology Remove Training
article thumbnail

Five trends shaping the future of the corporate communications function

Wadds Inc.

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115
article thumbnail

Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Here, technology isn’t about entertainment. Here, technology isn’t about entertainment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. This is related to previous point about education.

Publicity 167
article thumbnail

[Checklist] AI compliance for PR pros

Landis PR

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64
article thumbnail

Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119
article thumbnail

The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 99
article thumbnail

Edelman Trust Barometer: Inequality undermines trust, fear eclipses hope

Stephen Waddington

The gig economy (61%), looming recession (60%), and lack of training (58%) are cited as the top three issues. There is a growing unease about the rate of change of technology. 66% worry that technology makes it impossible to know if what people are seeing or hearing is real. No institution is seen as both ethical and competent.

Ethics 84