Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 93

B2B Marketing Measurement Social Media 93

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. What is AI compliance?

Privacy 64

Privacy Guidelines Ethics System 64

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. You could describe the industry's double-digit 2021 surge as opportunistic. It’s one of the reasons that public relations has a poor reputation.

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JANUARY 29, 2020

The so-called profession responsible for building the reputation of organisations has the poorest reputation. Trust has two components: ethical practice and competency based on skills and qualifications. It’s a conversation as old as the industry itself. Time served should not and is not a measure of competence.

Ethics 97

Ethics Government Reputation Industry 97

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 105

Ethics Government Corporate Exercises 105

Reputation Us

JULY 13, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. We’ve worked with more than 20 practitioners and vendors to review each of the large language models and different generic and industry-specific tools. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. When it comes to keeping up your authentic and trustworthy reputation, knowledge is power!

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. You could describe the industry's double-digit 2021 surge as opportunistic. It’s one of the reasons that public relations has a poor reputation.

Publicity 59

Publicity Reputation Study Crisis 59

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

Stephen Waddington

NOVEMBER 15, 2018

Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. Apologists suggest that management consultancies are eating our lunch.

Publicity 84

Publicity Sports Ethics Measurement 84

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. Having a reputation as a sincere and trustworthy professional is priceless at such times. In order to have a chance of being effective, a PR person must not only have a goal but also a plan in reaching it.

Ethics 128

Ethics Government Data Groups 128

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations.

Survey 134

Survey Ethics Leadership Financial 134

Landis PR

JUNE 26, 2023

Today, generative AI and ChatGPT are doing the same for certain aspects of the PR industry. The PR industry has long used these tools through platforms like Cision and Muck Rack. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

Publicity 52

Publicity Training Data Tools 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Every interaction, purchase, and share contributes to growing your brand’s reputation. Getting all the cyber risks measured and assessed is required for a better user experience. Let’s first start by clarifying some terms.

Social Media 86

Social Media Media Mobile SEO 86

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. When a person climbs to the top of their company – or their industry – it can be tempting to lose sight of how they got there and (about) the people around them that helped along the way,” Gordon says. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98

5W PR

FEBRUARY 4, 2019

Make sure the reporters, journalists, bloggers or influencers you engage are have a good reputation and credible. As we all know, it’s a very interesting and ever-changing industry. However, credible outlets that adhere to ethical journalism standards are out there and can be trusted.

Consumer 68

Consumer Ethics Measurement Journalism 68

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. For all of you ethical readers out there, I know what you’re wondering. 31% said they were interested.

SEO 124

SEO Engineering Crisis Crisis Management 124

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

Ethics 75

Ethics Community Internal International 75

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 73

Ethics Brand Branding Internal 73

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. Perspectives from the media industry would also be welcomed. 1973: 25 th anniversary.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. Share of voice has become something of a pseudo industry standard – it’s the ability to compare volume and sentiment to that of your competitors. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage.

Case Study 117

Case Study Software Data Web 117

Karen Freberg

NOVEMBER 30, 2018

Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! Leo Morejon shared his experience in the industry and working on iconic campaigns with Oreo (amazing!) Thank you all so much!

Groups 66

Groups Tools Video Storytelling 66

Stuart Bruce

MARCH 19, 2015

It’s thought-provoking, exhilarating and infuriating in equal measure. Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. You tell the truth, not just because telling the truth is the ethical thing to do. Real public relations is more important than ever.

Publicity 60

Publicity Reputation Corporate Leadership 60

Stuart Bruce

FEBRUARY 21, 2015

Industry conferences – it doesn’t need to be a CIPR one, One day is 10 points, two days is 20 points. The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. Communicate Measurement Matters webcast – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

MARCH 15, 2016

Evening events in our industry have a tendency to bore me–and quite quickly, at that. As well, I can nurture management best practices in the communication industry. PR nirvana is where the organisations listen better and communicators measure more. more ethical colleagues. What is your favourite occupation in PR?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189