MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

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Ethics Publicity Pharmaceuticals Corporate 133

Deirdre Breakenridge

JUNE 27, 2018

For example, in the heated climate surrounding gun violence and legislature, several companies have taken a stand in opposition to the NRA in the U.S. Pay attention to ethics. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical.

Marketing 164

Marketing Ethics Local Technology 164

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I am just finishing my term as president of my temple locally. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? How do we create belonging in a hybrid environment?

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Ethics Publicity Data Agency 52

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

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Crisis Ethics Publicity Marketing 166

PRSay

AUGUST 19, 2021

Although I was already tenured, the expectation was that I would lead by example for my faculty. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I came in as a tenured and full professor, but without the APR and not being a member of PRSA. I took advantage of as many as I could.

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Meeting Education Ethics Leadership 196

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. It comes down to two things – how do you ethically deal with people with agendas?

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Report How To Ethics Nonprofit 90

Wadds Inc.

MAY 14, 2024

For example, highlighting initiatives to reduce carbon emissions or supporting local communities can demonstrate the company's commitment to being a force for good (The Page Society).

Corporate 52

Corporate Communications Crisis Reputation 52

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

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Ethics Publicity Guidelines Government 78

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. This movement, if successful would compel them to balance profits and ethics. Lead with Values.

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Corporate Brand Branding Agriculture 198

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Keep it ethical. If so, how?

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Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MARCH 22, 2018

For example, in an earlier season, an investor in the fictional Pied Piper startup dumps his stock in the venture. We liken the strategy to that of any company that has suffered a setback and chooses to better their image with a new hire as Uber did last year when replacing its CEO, for example. Better Call Saul”.

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Airlines Local Film Media Training 170

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? What is the most difficult ethical challenge you ever confronted at work? I developed a local public relations strategy for these locations that we were moving into.

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Ethics Nonprofit Community Local 79

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like?

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Ethics Communications Print Television 52

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data.

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Data How To Retail Ethics 120

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

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Journalism Trends Local Print 120

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. News links are a great example of high authority and high relevance. Think of your customers. Would they spend time on the target site?

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How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. News links are a great example of high authority and high relevance. Think of your customers. Would they spend time on the target site?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. News links are a great example of high authority and high relevance. Think of your customers. Would they spend time on the target site?

How To 62

How To Google SEO Pitching 62

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? All of these examples have one feature in common–they’re newsworthy. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. Then it may be time for you to write a press release.

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How To Ethics SEO Guidelines 98

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

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Crisis Management Print Ethics Local 88

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

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Trends Mobile Web System 120

Maxim Behar

NOVEMBER 14, 2022

It was full of my friends and business partners, all of us had a single goal in our offices - to be an example of ethical and transparent business and make Bulgaria a better place to live in. Bill Drysdale was undoubtedly one of the powerful drivers of this process, and it was only logical that I should join this very effort.

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Hotels Ethics Meeting Fashion 59

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

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Ethics Interviews Advertising Advertising 50

Stuart Bruce

DECEMBER 29, 2014

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

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Ethics Local Blogging Internal 95

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

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Digital PR Report How To Pitching 62

Cision

NOVEMBER 12, 2015

For an example of what to include in recruitment-centered videos, check out Pro Procure’s video series. He covers local search optimization, link building tactics and social media marketing strategies. Once you’ve decided on your goals, you’ll be able to develop the right video content strategy to achieve them. .

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Video Strategy Marketing YouTube 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

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Film Local Leadership Radio 136

Sword and the Script

AUGUST 24, 2021

For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

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Pitching Media Relations Survey Advertising 114

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market.

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Ethics Internal International Course 52

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. Ethical communication is at the heart of this. A great example is the Comms School learning and discussion group set up by yourself and Marcel Klebba.

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Meeting Training Ethics Government 96

Landis PR

MARCH 13, 2023

I was really excited when the movie “All the President’s Men” hit my local theater in 1976. The film is a great example displaying the magic of moviemaking and the influential role Hollywood had and still has in propelling freedom of the press and freedom for Americans. (By

Journalism 52

Journalism Film Ethics Television 52

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Successful Examples: Credit Karma This study from Credit Karma found nearly a third of Gen Z live at home while others struggle to afford rent, and it has garnered over 140 linking root domains (LRD). Take Visual Capitalist for an example.

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Google Infographics Pitching Resources 71

Solo PR Pro

MAY 16, 2023

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” “I think that, as solos, it's almost impossible for us to take a complete and total leave,” explains Kristen.

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Insurance Insurance Policies Local 52

Reputation Us

JANUARY 3, 2020

Embracing socially responsible policies goes a long way toward attracting and retaining customers, especially those whose buying decisions are influenced by local, national and global issues. Likewise, companies can gain increased foot traffic if they enhance the local community. Shareholders.

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Reputation Corporate Survey Employee 60

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. For example, choose marketing materials that limit waste and are environmentally responsible. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Be factual, honest and truthful.

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Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. For example, choose marketing materials that limit waste and are environmentally responsible. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Be factual, honest and truthful.

Ethics 40

Ethics Guidelines Handbook Local 40