Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 149

Media Relations Media Print Software 149

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Writing killer landing page copy. But remember, the data you get from review mining might be skewed since only the happiest and the most upset buyers write reviews.

B2B 94

B2B Company Survey Enterprise 94

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Presspage

JUNE 23, 2021

Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. A clear, concrete, measurable goal should be the start. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). The team also clearly have lots of fun doing this – and get great results too.

Video 153

Video B2B Film Marketing 153

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influence or Popularity?

Strategy 76

Strategy Marketing Measurement B2B 76

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 79

Study B2B Marketing Survey 79

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. BrightEdge is a global leader in enterprise organic search and content performance. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

PR 20/20

JANUARY 29, 2019

CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. BrightEdge.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. Notified told me that pricing starts at $9,600.00 8) History and backstory.

Software 115

Software Tools Publicity System 115

Beyond PR

MAY 18, 2016

The skill sets required to succeed in marketing are vastly different today and will only change further going forward,” writes Ken in Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation. “To To improve agility, marketing leaders must develop teams of marketing athletes.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. And now, here’s this month’s PR technology summary….

Internal 63

Internal International Data Media 63

Waxing UnLyrical

JULY 13, 2015

Our executional elements for that will include tactics and tools, certainly, but in the end, our messaging and measures must reflect our existential mission,” says Sean Williams as he lists several questions that will help gauge the effectiveness of your internal communications. Measuring employee engagement in internal communication.

Internal 40

Internal International Communications Employee 40

Sword and the Script

JUNE 27, 2017

Typically, you’ll find this in marketing shops where the person or people writing the plan are not the same as those responsible for executing the plan. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization. Yes, there should be a strategic vision, goals and objectives.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Organizations today can use automation features of enterprise software to enjoy immediate gains to nearly every aspect of modern commerce and engagement. Feature #3: A/B testing.

Marketing 67

Marketing Web Software Technology 67

prTini

NOVEMBER 17, 2016

For a brand truly committed to CSR, the challenge is not as easy as slapping a logo on its packaging or writing a small check, but demonstrating that it is really going all-in on a given cause because it is the right and altruistic thing to do. If you’re brand new to measuring impact, this is an easy place to start. instead of output.

Community 28

Community Marketing Retail Measurement 28

PR 20/20

AUGUST 22, 2017

By writing off their concerns, you convey that you operate on a different judgment compass, which is a quick way to get cynics to lose faith in you. Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. How to Energize the Enterprise for Content Marketing. First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff

Creativity 100

Creativity Pitching Writing Conference 100