Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. Jeff Sauro and Measuring U.

How Humana measures the benefits of its enterprise social network

PR Daily

Enterprise social networks, or ESNs, get their share of scrutiny. says Brenda Rick Smith, former community manager for Humana’s thriving enterprise social network. Measure the impact of your enterprise social network ,” Smith explains how to establish ROI. Humana’s enterprise social network is called Buzz, and it coexists with the organization’s intranet, Hi! The post How Humana measures the benefits of its enterprise social network appeared first on PR Daily.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. Jeff Sauro and Measuring U.

Engineering the Enterprise for Content Marketing

Sword and the Script

How to Energize the Enterprise for Content Marketing. More than just documenting wins,you have to create the opportunity to document wins, to the point where everything you produced is tagged so it can be measured in analytics. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less.

4 Key Components of a Winning Enterprise Social Strategy

Cision

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. The white paper provides a six-step guide for communicators to revamp their social strategies and shows why social listening and measurement need to be a part of it. To understand your social strategy’s impact, you need to set specific, measurable goals.

3 Steps to Centralize Your Enterprise Content Strategy

Cision

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. The post 3 key metrics for measuring event marketing performance and ROI appeared first on Agility PR Solutions. Marketing Public Relations measurementEvent marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image.

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Is PR satisfied with their ability to measure effects?

Tools of the Trade: PR Measurement

Media Bullseye

Any mention of PR measurement tools is eagerly followed and responded to—particularly any conversation about free or low-cost tools. First, let’s get one thing out of the way: tools aren’t ever going to make measurement completely effortless. Simply Measured – This tool allows for measurement and analysis of social platform profiles, allowing users to view performance on major social media channels in one place. Enterprise/High-End Measurement.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Disclaimer: this is not your average end-of-year tips and tools blog post.

3 Tips for Building a Measurement Strategy

Cision

Here are three tips to help your brand set itself up for measurement success. In fact, Bluewolf found that mid- to enterprise-sized companies claimed the biggest barriers to Salesforce include “accessing different types of data” and “reconciling data from different sources.”. Best Practices Featured PR measurementToday, consumers make an average of six to eight touches before they make a purchase. But do you know which one provokes action?

PR Measurement Challenges

Solo PR Pro

Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. Yet, in a world where everything we do is measured, it is not always easy or free for public relations professionals to effectively measure results. We encourage you to watch the replay and commit to deepening your measurement practices in 2018.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. If not, pitch stories that have a major enterprise angle or hook.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. 1) Measures of Visibility.

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Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

If you can’t measure it, you can’t manage it.” ~ Peter Drucker. I measure. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Measure? Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. THAT you can measure against. Still measuring your company’s “likes” on Facebook and followers on Twitter? Find a way to measure engagement instead.

5 Categories of PR Metrics Pros Should Measure

Sword and the Script

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. For PR, metrics and measurement tends to be a little trickier: How do you quantify the value of a brand mention, whether that mention is in mainstream media or otherwise? What PR needs is a framework to think about measurement and organize itself to measure. by Frank Strong.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

It is a view shared by the Chartered Institute of Management Accounting’s chief executive Charles Tilley: “With continued importance being placed on the value of intangible assets, and with intangible value representing an ever-growing part of an organisation’s enterprise value, accounting for the whole of the business helps organisations to take better decisions and to tell their full value creation story.”.

Video: The Future of PR Measurement With Kevin Akeroyd

Cision

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though? How do you measure those sort of things? #00:01:27-7#. And how do we actually go more effectively measure and more effectively attribute value?

CMOs Regard Measurement as Key to Proving Value

The Proactive Report

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. That might describe how PR pros feel about analytics and measurement too.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. If not, pitch stories that have a major enterprise angle or hook.

Tips from Google for revving up—and measuring—your content momentum

PR Daily

Successful content is about more than pumping out stories, videos, webinars and other information, says Budell, who leads content marketing for the enterprise measurement and analytics product suite at Google. It requires research, data-crunching, talking to experts and, above all, listening, she says in a Ragan Training session, “ Give Content More Momentum—and Measure the Impact.”

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program. By monitoring successes, failures and valuable measurements, you’re able to continually refine and adapt your approach for the best results.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Video: The Future of PR Measurement With Kevin Akeroyd

Beyond PR

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though? How do you measure those sort of things? #00:01:27-7#. And how do we actually go more effectively measure and more effectively attribute value?

18 Tips to Improve Your Organization’s Social Media Listening

Glean.info Blog

A growing number of successful use cases, better monitoring and measurement tools, and better understanding of data analytics continue to encourage more brands to embrace social media listening, also known as social media monitoring. Image by Gerd Altmann from Pixabay.

CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

PR Daily

MEASURED THOUGHTS. A new study by Linquia found that 71% of enterprise marketers surveyed expect their influencer marketing budgets to increase in 2021, a large jump from 2020 when only 57% said that they planned to increase their budget.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Study: Most organizations lag in embracing data analytics

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Instead, they should treat data as an internal product to be packaged and distributed to groups across the enterprise and should manage it as such. Measurement PR Industry The Workplace

Younger employees don’t want to be regulated on social media

PR Daily

For communicators who are looking to protect their brand both inside and outside their organization, how do you craft a policy that protects the enterprise without irking essential stakeholders like employees? Crisis Communications Employee Engagement Internal Communications Measurement Research The WorkplaceWhen surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Onclusive

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive has long been the premier provider of PR analytics.

How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

How To 312

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

Onclusive

Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools. Particularly during times of crisis or uncertainty when companies put their emphasis on the tactics they can more closely control, social media amplification and paid media activation become even more important, as does measurement of the business impact of these efforts.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives. Shonali Burke , one of the eminent thought-leaders in PR measurement calls these tools ”shiny objects.”

Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]

Sword and the Script

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. PR influence marketing measurement unscripted marketingThere are so many variables to influencer marketing , it’s really hard to generalize advice.

Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. One of your brand’s most valuable resources is your reputation.

Marketing ROI: You Can’t Buy a Beer with an MQL [UML]

Sword and the Script

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” 3) Measurement Month in Communications.

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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Practical Impressions

Media Bullseye

Depending on who you talk to, it’s either a silly and annoying attempt to quantify the unquantifiable, or it is an incredibly useful number that should be a part of any PR measurement process. The most important takeaway is that impressions should not be the only measure by which you analyze and assess coverage. Measurement FeatureThe pros and cons of using this established PR metric.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The world of marketing and PR evolves rapidly.

How to assess and communicate the financial value of the organization

PR Daily

A valuation is an estimation of the economic worth of a business asset, unit or the entire enterprise. enterprise value (EV). Market capitalization, also known as simply “market cap,” is a measure that determines the total market value of a company. Enterprise value (EV).