The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. So how do you get your news and content displayed in these valuable search engines and new sites? MEDIA SOURCE.

Engineering 160

Engineering Google Banking Small Business 160

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. That would be a tremendous outcome both for your business and website.

Engineering 128

Engineering Writing Social Media Tools 128

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Brand 234

Brand Branding Reputation Crisis 234

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. The most difficult part of assembling an interesting, effective press release is the actual writing.

Examples 105

Examples Writing Product Launch Crisis Management 105

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. Big publications are less likely to work together with small businesses, but small businesses will! Mission accomplished!

Content Marketing 134

Content Marketing Marketing How To Resources 134

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” In fact, if you optimize them correctly they can be picked up by search engines.

Examples 52

Examples SEO Writing Engineering 52

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. Mouth and trousers. Digital PR.

Digg 104

Digg SEO System Reddit 104

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 97

Small Business Writing Engineering Infographics 97

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

FEBRUARY 7, 2013

— RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. We live to write and write to brand.

Writing 88

Writing Google Pitching Small Business 88

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Waxing UnLyrical

APRIL 23, 2013

Small businesses that wouldn’t have survived otherwise have used it as a tool to successfully find customers. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines.

Social Media 106

Social Media Media Viral Facebook 106

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. I’ve developed a training module on AI ethics and prompt engineering.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. by Frank Strong. “I I haven’t raised my prices in 20 years,” she said.

Survey 60

Survey System Trends Small Business 60

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. What is # SocialMadness? The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

PR Fuel

OCTOBER 23, 2020

Every once in awhile, your small business has some exciting news to share. This is why most businesses use the best press release distribution service they can find. Here’s exactly what you and your business should be looking for in a press release distribution service. Focus on Quality. The Price and Your Budget.

Software 105

Software Engineering Writing Video 105

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. They routinely cover topics such as staying up to date with social networks, search engine optimization and marketing, email marketing and more.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

When speaking or writing to promote a business, pretend you’re making a 30-second video. Start with a pivotal time in the business. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling. But that can be complicated, lengthy, and boring.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 12

Technology Software Company Marketing 12

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. What’s more, most PR companies offer these packages to small business owners.

Writing 52

Writing System Automotive SEO 52

MaccaPR

JUNE 3, 2014

is to attract small business owners. We have several services for them, such as website design, SEO directory listings, search engine optimization and Facebook marketing management.". We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.”

Marketing 91

Marketing Small Business Interviews Internal 91

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. IBM experts discuss what it takes to develop a social business.

Resources 53

Resources Marketing SEO Engineering 53

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JUNE 7, 2018

It includes things like writing the best headlines or A/B testing emails. This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. The list doesn't just include engineers. These roles are already evolving in the market.

Marketing 41

Marketing System Technology Google 41

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Make sure to keep it updated. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

Masters in Communications

FEBRUARY 12, 2022

It wasn't long before these small pictures were used to form written words. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

Ethics 52

Ethics Communications Print Television 52