Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. What elements or characteristics do you look for in a story, and why?

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Doctor Spin

OCTOBER 16, 2023

Drowning the Business: The Link-Building Cesspool The rise of search engines and their ever-changing algorithms have made search engine optimization (SEO) a top priority for businesses and PR professionals. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. If you do this, you just might get a phone call that requests an interview.

Engineering 128

Engineering Writing Social Media Tools 128

Rock the Status Quo

FEBRUARY 17, 2016

Well, public relations professionals do anyway – business owners are another story entirely. we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Well, public relations professionals do anyway – business owners are another story entirely. we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? We recently had a conversation with a public affairs client. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 93

Transportation Meeting Media Newspapers 93

PRSay

FEBRUARY 21, 2023

Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I An early piece Melton wrote about a young soldier was rejected for publication. He later realized that he preferred public relations to journalism. I thought, ‘I really like what they’re doing.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Since technology is the main focus for my publication, obviously any new technology is going to be of interest. What elements or characteristics do you look for in a story?

Meeting 74

Meeting Media Engineering Journalism 74

Flack's Revenge

FEBRUARY 24, 2015

” The last act of yesterday’s episode (spoiler alert) included a publicity stunt that Jim McGill (who eventually became Saul Goodman – as in s’all good, man!) engineered to drum up business while defending his budding practice from a much larger law firm. The stunt involved a large billboard and dangling worker.

Film 120

Film Newspapers Engineering Writing 120

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You have to research what each publication wants to publish. That company sends it to tons of publications in bulk so that you can save time. Increase Traffic.

Media 105

Media SEO Newspapers Pitching 105

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

JANUARY 11, 2020

The son of English immigrants, Burson began working at The Memphis Commercial Appeal , a daily newspaper, when he was 13 years old. Burson enlisted in the Army in 1943 and became part of an engineer combat group in Europe. John Elsasser is the publications director at PRSA. He was born on Feb. 15, 1921, in Memphis.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

PR Fuel

MARCH 22, 2022

If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Consider the publications they choose to read when searching for information or products, too. Explore media outlets outside of newspapers, too.

How To 104

How To Guidelines Writing Pitching 104

Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media monitoring creates awareness of the visibility and publicity of your company.

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. What story or stories are you most proud of? I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie: My degree is in public relations from the University of Florida (UF). I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Consider this response from Madeleine Winer of Tire Review : “I have a background in newspaper journalism, so timeliness is always an element that hooks me into a story. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

NOVEMBER 28, 2017

On the other hand, spreading brand-awareness is also vital, and they must find ways to maximize their return on investment (ROI) for every dollar spent on marketing and public relations services. Because public relations equals trust in brands. Why Earned Media Value (EMV) And Influencers Over Paid Media?

Small Business 245

Small Business Media SMB Pitching 245

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” ” He said, “Great, what are you going to do?” ” I said, “I want to be a journalist.”

Enterprise 68

Enterprise Ethics Engineering Technology 68

Deirdre Breakenridge

OCTOBER 16, 2014

Instead, you want to understand and counsel businesses on why and how the public uses these technologies. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. The disruption is never-ending. We can’t afford to be reactive anymore.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

OCTOBER 3, 2016

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. They decided to pursue their doctorates and offered their search engine to Yahoo for $1 million. Of course defining what’s relevant, and then discovering it, and then connecting who’s an authority is still complex. work at Stanford.

Data 0

Data Tools Technology Banking 0

Tough Sledding

MAY 21, 2015

We learn this morning – courtesy of our local newspaper — that one public university president here in Northeast Ohio isn’t playing nice with his partners in the higher-ed sandbox. But today’s public commentary in the Beacon is probably not the best way to get Scarborough back to the sandbox. Tut, tut, Scott Scarborough.

Publicity 28

Publicity Engineering Newspapers Journalism 28

David PR Group

AUGUST 22, 2019

Wikipedia is both a search engine darling and a status symbol for individuals and companies. Most Wikipedia editors look to strong online sources to back-up what’s published on the site, and they have an affinity for mainstream news sources, like traditional daily newspapers. Images are part of the public domain. –John.

Wikipedia 48

Wikipedia Engineering Newspapers Reputation 48

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Popular thinking was that search engines drove the most traffic to news sites, but a shift is on. Last summer, 40 percent of traffic came from search engines, and 14 percent came from social networks.

Newspapers 73

Newspapers Print Radio Local 73

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Agency 120

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. ” Gag me! –John.

SEO 94

SEO Google Storytelling Writing 94

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Just the facts, ma’am Reporters look at press releases for facts, says Orly Telisman of Orly Telisman Public Relations. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Pay rate per word. :).

Automotive 55

Automotive Meeting Report Media 55