Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I fell in love with writing when I was in sixth grade.

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Transportation Meeting Media Newspapers 93

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 198

Media Newspapers Google Energy 198

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? Enter reverse engineering.

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Engineering Wikipedia Exercises Pitching 60

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. A mechanical engineering graduate of Duke University, he is a former U.S. I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself.

Automotive 75

Automotive Meeting Engineering Media 75

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

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Publicity Television Local Pitching 331

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Y ou can follow Bob on social media on Twitter & LinkedIn.

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Automotive Engineering System Media 81

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Your marketing team will own the PR activities.”

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Software Pitching Analysis Community 135

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching. I respond well to pitches that have a “why.”

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Automotive Report Meeting Radio 84

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

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Transportation Meeting Newspapers Media 99

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Increase SEO Rankings.

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Writing SEO Local Advertising 60

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

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Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Pitching 86

PR Fuel

NOVEMBER 4, 2020

From marketing and sales to media distribution, you need to build your business first. Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications.

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Media SEO Newspapers Pitching 105

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

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Pitching LinkedIn Technology Engineering 92

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

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Writing Storytelling Pitching Creativity 147

PR for Anyone

NOVEMBER 3, 2021

The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. It’s Google.

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Real Estate Publicity Television Local 130

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers.

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Meeting Automotive Media YouTube 77

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client. Instead, be professional and courteous.

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Technology Publicity Pitching Trade Shows 100

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 billion active social media users in the world.

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Social Media Media Local Pitching 167

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project. This means they can get the job with little time wasted.

How To 315

How To Employee Training Interviews 315

Landis PR

MAY 1, 2023

language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Prompt Engineering To maximize your results with ChatGPT, it’s essential to craft an effective prompt, which is the information you provide when making your initial request. suggests relevant journalists pitch based on your news.

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Tools Marketing Writing Resources 52

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

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Pitching eBook Blogging Engineering 100

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. I was fortunate enough to get a part-time staff writing job at age 17 for The Saline Reporter and continued working there through college. Any pet peeves with PR people?

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Report Meeting Automotive Media 84

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. This boost can have a lasting impact on the revenue.

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How To Retail Pitching SEO 78

Bianchi Biz Blog

JUNE 7, 2021

I write for Forbes Wheels, Engadget, Reviewed, and others. What advice do you have for PR people that want to pitch you? If the news is big, give me time to interview an executive or engineer. . The post Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist appeared first on Bianchi PR.

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Automotive Meeting Media Journalism 97

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

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Data-Driven PR Data Pitching SEO 60

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Follow them on social media. How to do better? Read their articles.

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Storytelling Pitching Interviews Agency 177

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

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Survey Report Media B2B 102

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. Start Writing.

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How To Guidelines Writing Pitching 101

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine). Have a reason. Provide assets.

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Meeting Automotive Media Transportation 81

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. It is also important that you know the 5 W’s.

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Engineering Writing Social Media Report 128

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Watch the Facebook Live event or scan the session’s top takeaways below. That’s all.

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Storytelling SEO Community Engineering 329

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

PRSay

OCTOBER 31, 2019

Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day. Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. She was kind enough to review pitches for members of my Inner Circle. Guess which ones journalists like to write?

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Pitching Video Engineering Web 139

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

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Media Relations Newspapers Measurement Social Media 331